Overview
Hybrid2-3 days in a week
$65 - $70
Contract - W2
Contract - 6 Month(s)
Skills
GTM
Fintech
Job Details
Hi,
Title: Product Marketing Manager (Fintech, GTM Focus)
Location: New York, NY / New Jersey Area (Hybrid, 2 3 days in-office)
Duration: 6+ months, with possible extension
Payrate: $65 to $70/hr. on W2
Overview
Seeking a Product Marketing Manager to lead go-to-market (GTM) strategies for Fintech products, driving adoption, engagement, and growth. The role requires strong Fintech expertise, customer insight, and proven success in GTM campaigns.
Key Responsibilities
- Develop and execute GTM plans for product launches and feature releases.
- Conduct market research and translate insights into actionable strategies.
- Craft compelling product messaging and positioning for Fintech audiences.
- Collaborate with product, sales, and design teams to align GTM with roadmaps.
- Create marketing assets: whitepapers, case studies, web content, and sales tools.
- Drive demand generation campaigns across digital channels.
- Track GTM performance (adoption, revenue, engagement) and report to leadership.
- Stay updated on Fintech trends, regulations, and competition.
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