Campaign Program Manager

Job Title: Campaign Program Manager

Location: Remote

Duration: 6+ Months

Job Description:

In order to qualify for and be successful in this role, you should have:

• Proven ability in managing cross-channel media programs to increase awareness of tech brands
• 5-6+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), linear TV, OOH, sports and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises
• Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization
• Experience managing multimillion-dollar budgets, from planning, forecasting, pacing and actualization
• Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to bring in new ideas and best practices
• Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus.
• Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs
• Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor
• Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas
• A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics