Executive Audience Acquisitions Senior Manager

RESPONSIBILITIES:
Kforce's client in San Francisco, CA is seeking a seasoned Executive Audience Acquisition Manager to join their Executive Marketing team. This person will be responsible for designing and executing strategies that define how we attract, engage, and grow relationships with our most senior executive audiences. This role sits at the intersection of marketing strategy, program orchestration, and audience development, with a mandate to deepen executive relationships, accelerate revenue growth, and drive long-term retention. The ideal candidate is both a strategist and a builder-able to design frameworks, manage cross-functional alignment, and deliver measurable outcomes across high-visibility executive programs, including our annual Executive Summit and World Economic Forum (Davos) activations.

Duties:
* Define and manage the end-to-end executive user journey across multiple marketing touchpoints (events, content, digital, account engagement)
* Map and optimize pathways that strengthen relationships with key executives, aligning with business priorities around revenue acceleration and retention
* Partner with cross-functional stakeholders (Sales, Product Marketing, Field Marketing, Events, Comms) to ensure a seamless and personalized experience for executive audiences
* Develop playbooks, frameworks, and measurement systems to scale executive journey orchestration globally
* Own the strategy and execution of audience acquisition for flagship executive programs, including the annual Executive Summit, World Economic Forum in Davos, and other activations
* Design and implement multi-channel campaigns to attract, convert, and engage senior executives
* Partner with Sales and executive sponsors to ensure the right mix of prospects, customers, and partners participate in executive programs
* Leverage data-driven insights to refine acquisition strategies, improve conversion, and maximize ROI of executive engagement

REQUIREMENTS:
* Executive Marketing/Audience Acquisition: 8-12 years of experience in senior B2B marketing roles with hands-on experience in executive-level engagement, audience development, or demand generation for enterprise accounts
* Program-Oriented: Proven ability to orchestrate end-to-end executive journeys across digital, event, and account-based channels
* Flagship Events & Experiences: Experience driving attendance and engagement for high-stakes executive programs (summits, forums, C-suite events, or global activations like Davos/WEF)
* Strong preference for candidates with experience in B2B technology (SaaS, fintech, enterprise software)
* Open to adjacent sectors such as consulting, high-end professional services, management advisory, or global events agencies if they demonstrate executive-level engagement and audience strategy expertise
* Global experience is a plus-particularly with multinational audience acquisition or executive marketing campaigns
* Audience Strategy & Growth: Ability to define and execute strategies to attract, convert, and retain senior executive participants
* Executive/Customer Journey Design: Skilled in mapping touchpoints across events, digital, content, and account orchestration to deepen relationships and accelerate pipeline
* Cross-Functional Alignment: Adept at collaborating with Sales, Field Marketing, Product Marketing, Comms, and Events for seamless execution
* Data-Driven Mindset: Comfortable with segmentation, targeting, measurement, and optimization of acquisition and engagement campaigns
* Senior individual contributor (not a people manager) but operates with leadership-level influence
* Confident presenting to and influencing internal stakeholders up to C-suite level
* Strong collaborator, able to mobilize cross-functional resources without direct authority

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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