Email Marketing Project Manager

Role: Email Marketing Project Manager

Location: Atlanta, GA (Hybrid)

Type: Contract

Experience & Technical Expertise

• Minimum 5 years of hands-on experience managing email marketing campaigns and lifecycle programs, ideally within a regulated industry such as banking, insurance, or asset management.
• Proficient in enterprise-grade email service platforms such as Salesforce Marketing Cloud, Marketo, Eloqua, or similar tools, with a strong understanding of platform capabilities including segmentation, dynamic content, and automation workflows
• Demonstrated ability to translate business objectives into email strategies, including campaign planning, audience targeting, and performance optimization.

Creative & Journey Mapping Insight

• Knowledge of how creative assets and copywriting influence user engagement and drive Behavior across the email journey.
• Experience managing nurture programs, triggered campaigns, and multi-step journeys that align with customer lifecycle stages and business goals.
• Ability to collaborate with creative teams to ensure messaging consistency, brand alignment, and personalization across touchpoints.

Regulatory & Compliance Awareness:

• Proven experience working in compliance-sensitive environments, with a strong grasp of risk management protocols, legal review cycles, and data privacy regulations (e.g., FINRA, SEC, GDPR, CAN-SPAM).
• Skilled in navigating internal review processes including stakeholder approvals, legal signoffs, and audit documentation.
• Comfortable working with compliance teams to ensure all communications meet regulatory standards and institutional policies.

Project Management & Execution:

• Strong project management skills with the ability to lead multiple concurrent initiatives across cross-functional teams in a fast-paced, deadline-driven environment.
• Highly organized and detail-oriented, with a proactive approach to problem-solving and process improvement.