Marketing Insights and Transformation Analyst

Job Title: Marketing Insights and Transformation Analyst
Job Location: On-site (Work from Office in Hyderabad).
Working hours: As per US Time zone (PST). Monday to Friday.

Let's create our future together at The AES Group!

About The AES Group:

The AES Group is a premier technology consulting company that has been bringing businesses and talent together for over 20 years to deliver the most innovative technology solutions that create the most positive impact on society. AES has helped over 40 business enterprises, including Fortune 500 companies, engage their customers, empower their employees, and transform their business operations with the power of cloud, data, AI, and other emerging technologies.

Job Description:

We are looking for a results-oriented and analytical Marketing Insights and Transformation Analyst to drive strategic business decisions through data. In this role, you will play a key part in translating complex data into clear, actionable insights that directly inform marketing strategies and business growth initiatives. Your advanced analytical skills, particularly in Excel and presentation of dashboards, will help unlock opportunities hidden in both internal and market data. You will collaborate cross-functionally to shape strategic direction, optimize performance, and guide key marketing and business decisions.

Key Responsibilities:

• Collect, cleanse, and transform data from multiple sources, including internal databases, CRM systems, market intelligence platforms, and external marketing data feeds.
• Conduct deep-dive analysis of market trends, customer behavior, and competitor strategies to support the development of high-impact marketing and business strategies.
• Leverage advanced Excel techniques to identify insights, patterns, and opportunities that drive marketing performance and inform leadership decisions.
• Develop interactive dashboards and visual reports using Power BI (or similar tools) to communicate marketing and strategic insights to stakeholders.
• Partner with marketing, sales, and product teams to understand data needs and deliver insights that support campaign optimization, customer segmentation, and brand positioning.
• Use SharePoint to maintain centralized access to reports, dashboards, and insight documentation for seamless cross-functional collaboration.
• Support ongoing data integration and transformation initiatives to ensure consistent and high-quality data for marketing analysis.
• Proactively identify opportunities to enhance marketing performance and customer engagement through data-driven recommendations and process improvements.

Qualifications:

• Bachelor's degree in Marketing Analytics, Business, Economics, Statistics, or a related field.
• 1 3 years of experience in data analysis, marketing analytics, or business intelligence roles.
• Advanced Excel expertise, including pivot tables, complex formulas, data modeling, and automation techniques.
• Hands-on experience with Power point Dashboards or equivalent data visualization and reporting tools.
• Strong ability to interpret market intelligence, customer data, and performance metrics to inform marketing strategy.
• Experience with SharePoint for content organization and knowledge management.
• Strong problem-solving and critical-thinking skills, with a strategic mindset.
• Excellent communication skills, with the ability to present insights clearly to both technical and non-technical audiences.

Nice to Have:

• Experience in marketing performance measurement, digital campaign analysis, or customer lifecycle analytics.
• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and marketing platforms (e.g., Google Analytics, Adobe Analytics).