ASO Specialist (Apps Store Optimization)

Overview

On Site
Depends on Experience
Accepts corp to corp applications
Contract - W2
Contract - 6 Month(s)
No Travel Required

Skills

Google play
app store
airtable
MS Office
Tableau

Job Details

Role: ASO Specialist (Apps Store Optimization)

Location: Los Angeles, CA

Duration 6+ Month

JOB DESCRIPTION

Responsibilities

  • Support live titles and new games to launch and beyond, by working closely with platforms and game teams throughout all stages.
  • Interface with platform partners (e.g., Apple, Google, etc.) with which we build and distribute our games.
  • Produce First Party presentations with Brand and Product teams, providing actionable insights and feedback as to the format, content, and delivery timelines.
  • Manage game roadmaps and shared marketing plans to keep internal and external teams up to date on key business and marketing plan details over time.
  • Work with 1st party partners and associated teams to secure promotional support for upcoming content by prioritizing top campaigns and in-app events for collaboration with partners.
  • Route, organize, and distribute key marketing assets and materials across internal stakeholders and publishing partners for digital and partner marketing campaigns.
  • Coordinate and manage self-promotional tools on Google and Apple (i.e. Google Play Promotional Content Cards and App Store In-App Event Cards) to ensure we are sharing patch news, new update(s) and more to our players.
  • Ensure that all featuring creative and promotional copy adhere to our 1st party platform policies before submission.
  • Analyze and track key metrics on how our games leverage platform featurings and channels to highlight trends and potential issues
  • Develop scalable processes to communicate platform updates, changes and action items to all studios and internal stakeholders

Requirements

  • Proficient in Airtable, Microsoft Office Suite and Google Workspace
  • Proficiency with mobile partner portals like App Store Connect and Google Play Console.
  • Basic knowledge and understanding of first party art policies and requirements.
  • Project management experience in managing external and internal stakeholders
  • 1+ years of related partner management or business operations experience in a gaming, media or consumer web/mobile services company (preferred, not required)
  • Analytical, with experience driving analyses and recommendations with data- driven framework
  • Bonus: Experience with data visualization tools (e.g., Tableau, Power BI, ect.)
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