Overview
Skills
Job Details
We are seeking a dynamic and results-driven B2B Public Sector Partner Marketer to support a key enterprise technology account. This role focuses on executing and optimizing partner and co-marketing initiatives within the public sector, including federal, state, local, NGO, and non-profit organizations. The role is client-facing and requires close collaboration with cross-functional teams and senior stakeholders.
Key Responsibilities-
Support execution of B2B public sector partner marketing and co-marketing strategies
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Assist in GTM planning, demand generation, and pipeline growth initiatives
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Conduct market research and analysis to inform marketing decisions
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Create and manage content across digital marketing channels (email, social, web)
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Plan and support marketing events and promotional activities
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Monitor, analyze, and report on campaign performance and partner marketing effectiveness
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Collaborate with internal teams, partners, and executive stakeholders
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4 8 years of experience in B2B public sector partner marketing, co-marketing, or sales/channel marketing
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Experience working with public sector clients and partners (federal, state, local, NGO, or non-profit)
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Proven track record of exceeding pipeline goals and driving revenue growth
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Strong communication, presentation, and interpersonal skills
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Ability to work independently in a fast-paced environment
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Experience with data visualization tools (Power BI, Looker, Tableau, Miro, Qlik)
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Experience with project management and collaboration tools (Confluence, Jira, SharePoint, Trello, Asana, Airtable)
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Experience nurturing emerging ISV partnerships (AI experience preferred)
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Bachelor's degree in Marketing, Business, or a related field
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Experience with audience and analytics tools (ZoomInfo, Crossbeam, 6Sense, Bombora)
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Strong understanding of account-based marketing (ABM) and marketing automation strategie
Primary Skill: Marketing Manager (Intermediate 3 5 years)
Additional Skills: Public Sector Marketing, B2B Marketing, Data Visualization, Excellent Communication Skills