Adobe Analytics SME /(Travel and Lifestyle Web Analytics)

Position : Adobe Analytics SME /(Travel and Lifestyle Web Analytics)

Location : New York (Onsite /Hybrid , Local is preferred)

Experience :15+ Years

Duration : Contract :12 Months

Core Focus: Adobe Analytics reporting and insights (not implementation). Candidates must have reporting as their primary responsibility in recent roles.

Adobe Analytics Expertise:

Deep experience in Adobe Workspace dashboards and calculated metrics.

Building complex custom segments and multi-tiered audience definitions.

Hands-on experience with conversion funnels, pathing, and anomaly detection.

Proactive & Independent: Ability to own dashboards, proactively investigate anomalies, and deliver quick solutions with minimal oversight.

Strong Communication: Must be able to translate complex Adobe data into concise insights for leadership.

Preferred: Exposure to Customer Journey Analytics (CJA) or tagging validation (Launch/Tealium), but reporting/insights is the priority.

Key Requirements

Adobe Analytics Reporting Expert: Extensive, hands-on experience in Adobe Analytics as the primary focus of previous roles particularly in building complex reports, advanced segmentations, and dashboards.

Proactive Problem-Solver: Demonstrated ability to independently investigate and resolve issues end-to-end including re-building dashboards, combing through large datasets, identifying anomalies, and implementing quick resolutions.

Accountability & Ownership: Delivers high-quality output without the need for micromanagement.

Precision to Detail: Meticulous approach to data integrity, metric definitions, and reporting accuracy.

Strong Communication Skills: Able to translate intricate Adobe data insights into concise, digestible summaries for leadership highlighting patterns, anomalies, and key takeaways.

Preferred: Experience with tagging implementations and ensuring data capture aligns with reporting requirements.

Primary Responsibilities

Web Analytics Management:

Own the integrity and accuracy of Adobe Analytics data. Partner with engineering and cross-functional teams to maintain optimal data collection and troubleshoot complex metrics and segmentations.

Performance Tracking & Reporting:

Develop and maintain dashboards and reports to monitor KPIs, user behavior, site performance, and marketing impact. Provide actionable, insight-driven recommendations to improve the digital customer experience.

In-Depth Data Analysis:

Analyze complex datasets from multiple sources to uncover trends, patterns, and performance anomalies. Translate findings into strategic, stakeholder-ready recommendations.

Stakeholder Communication:

Present data-driven insights to leadership in a clear and impactful manner, tailoring messaging for non-technical audiences.

Qualifications

Proven track record as an Adobe Analytics Subject Matter Expert (SME) with advanced experience in complex segmentations, custom metrics, and high-level reporting.

Strong analytical skills and independence in identifying and resolving reporting/data issues.

Exceptional attention to detail in data validation and analysis.

Strong written and verbal communication skills, capable of delivering concise, stakeholder-ready summaries.

Adaptable, self-driven, and thrives in a fast-paced environment.

Preferred: Tagging and data collection alignment experience.