Marketing Technology MarTech Project Manager

Overview

Remote
Depends on Experience
Accepts corp to corp applications
Contract - Independent
Contract - W2
Contract - 12 Month(s)

Skills

Artificial Intelligence
Campaign Management
Digital Marketing
ESP
IT Architecture
Machine Learning (ML)
Marketing
Orchestration
PDM
Request For Proposal
Roadmaps

Job Details

Position: Marketing Technology MarTech Project Manager

Location: NYC, NY - Remote

Job Type: Long Term Contract

Responsibilities:

  • Digital Marketing/Martech PdM with Campaign Management/ESP platform selection, architecture and implementation.
  • Provide Strategic guidance to GSPANN s clients in defining and building enterprise-wide modern Campaign Management Technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management etc.
  • Implementation phase once client announce the chosen Email & SMS platform.
  • Leverage industry experience, learnings and best practices to inform the strategy.
  • Partner with client stakeholders, to ensure dependent strategies to enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact
  • Design data-driven journey orchestration strategies and campaigns
  • Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise
  • Be a platform expert in at least 2+ ESP technology platform stacks
  • Previous experience in running a RFP for selecting the Campaign Management platform
  • Have in depth understanding of the integrations needed to implement the Campaign Management platform for a D2C organization.

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