Marketing Manager

RESPONSIBILITIES:
Kforce is immediately adding a full-time Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Spring, TX.

Key Responsibilities
* Campaign Strategy & Execution: Develop and execute account-based campaigns targeting priority federal agencies, in close alignment with sales; Lead integrated marketing programs across channels (email, events, paid media, .com, content syndication); Drive personalization at scale through tools like Folloze, LinkedIn ABM, and tailored website experiences
* Content & Messaging: Partner with content strategists to create assets that speak to federal missions, compliance, and IT modernization priorities; Ensure campaign messaging aligns with federal procurement cycles and agency-specific initiatives; Support sales enablement with tailored playbooks, case studies, and customer-facing materials
* Media & Personalization: Manage paid and earned media strategies (GovExec, LinkedIn, programmatic) for federal campaigns; Design and execute 1:1 and 1:few personalization strategies for top agencies; Optimize digital journeys and nurture paths to maximize engagement and conversions
* Analytics & Reporting: Partner with Marketing Operations to track KPIs (pipeline influence, MQLs, CTR, engagement scores); Use intent data (Bombora, 6sense, etc.) to prioritize accounts and tailor messaging; Deliver insights back to sales to continuously improve campaign effectiveness
* Cross-Functional Collaboration: Work closely with Federal Sales, Field Marketing, Content, Digital Media, and Operations to ensure programs are aligned and measurable; Engage external agencies and central teams for campaign execution and creative support; Represent marketing priorities in federal cross-functional GTM initiatives

REQUIREMENTS:
* Bachelor's degree in Marketing, Business, Communications, or related field
* Certifications or strong experience working with Data; Must be aware of ETL processes with some database knowledge
* 5+ years of B2B marketing experience; Federal or public sector marketing experience strongly preferred
* Demonstrated success in ABM strategy and execution (1:1, 1:few, and scalable ABM)
* Strong understanding of federal government buying cycles, contracting vehicles, and mission-driven IT priorities
* Expertise in ABM and digital tools (Folloze, LinkedIn Campaign Manager, Salesforce, Marketo, Demandbase or similar)
* Strong project management skills; ability to manage multiple stakeholders and deadlines
* Excellent communication and storytelling skills, tailored to executive audiences
* Analytical mindset with ability to translate data into actionable strategies

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.