Senior Business Analyst (Digital Analytics/E-commerce)

Position: Senior Business Analyst (Digital Analytics/E-commerce)

Client Location: Manhattan Beach, CA

Work Location: 100% On-site

Duration: Full Time Employment (FTE)

Salary: $$ per year + Standard Benefits

Scope of Services:

• Act as the primary onsite liaison between client stakeholders, and project teams, ensuring alignment on priorities, requirements, and deliverables.
• Partner with client's team including Digital, E-commerce, Marketing, and Technology teams to gather, define, and document business requirements for analytics initiatives.
• Translate business needs into functional specifications and collaborate with offshore engineers, data modelers, and visualization experts for execution.
• Help in defining and monitor KPIs to measure digital customer engagement, campaign performance, conversion optimization, and omnichannel journeys.
• Provide actionable insights on digital KPIs like conversion, AOV, CLV to optimize campaigns, customer journeys, and sales.
• Conduct requirement workshops, backlog grooming, UAT sessions, and training for business stakeholders as needed.
• Drive adoption of digital analytics solutions by ensuring that reporting platforms and insights are aligned with business decisions.
• Proactively identify gaps, opportunities, and process improvements in digital data flows, campaign measurement, and customer experience.
• Provide support on data related insights queries for end users, especially on data querying and data analysis.

Must Have Skills:

• At least 9+ years of experience as a Business Analyst with focus on Digital Analytics, E-commerce, or Marketing technology (Required).
• Strong familiarity with Digital platforms such as Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, or similar tools.
• Proven ability to translate complex business needs into technical requirements and user stories.
• Excellent stakeholder management, presentation, and communication skills.
• Experience working in a global delivery model with effective onsite-offshore collaboration.
• Understanding of digital commerce KPIs such as cart abandonment, average order value (AOV), customer lifetime value (CLV).
• Hands on knowledge with SQL related tasks related to data analysis.
• Excellent presentation and communication skills and ability to clearly and succinctly express ideas.
• Bachelor's degree in computer science, engineering, or related field (Master's degree is a plus).

Nice To Have:

• Exposure to BI visualization tools (Incorta,Tableau).
• Experience with Agile/Scrum delivery.
• Background in retail/footwear/apparel industry a strong plus.