Overview
Remote
Hybrid
Accepts corp to corp applications
Contract - Independent
Contract - W2
Skills
Documentation
UAT
marketing
Real-Time
User Acceptance
Segmentation
Audience Segmentation
Transactional Data
Job Details
Marketing Audience Specialist
100% remote
JD:
- Learn and develop expertise in Adobe Real-Time Content Data Platform (RTCDP), including data schemas, source integrations, identity resolution, and audience activation workflows across channels.
- Support stakeholders in building and managing audience segments within RTCDP- leveraging firmographic, demographic, behavioral, and transactional data to drive targeted engagement strategies.
- Support establishing accurate, consistent audience segmentation across platforms and marketing channels.
- Collaborate with data analysts to investigate data issues and validate audience quality and integrity.
- Conduct user acceptance testing (UAT) to confirm new segmentation capabilities meet business and operational requirements.
- Create and maintain clear, user-friendly documentation (e.g., process flows, user guides, FAQs).
- Train and support marketing users on AEP audience functionality-enabling adoption and leading practices.
- Deliver insights through audience reports that highlight contact coverage, audience sizing, quality, and engagement trends-informing go-to-market strategies.
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