Director, Media Investment Strategy Peacock

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

We are looking for an experienced media investment planner to join a team of results-driven marketers to provide strategic media investment recommendations and manage a multi-million-dollar media budget.

As a leader on the team, you will help drive the platform's investment strategy across above and below the line media including Annual upfront commitments. You will also be responsible for analyzing and making recommendations based off a variety of inputs, including platform data, MTA, and MMM. You'll work closely with our Strategic Insights Team and agencies to shape our medium- and long-term investment strategy.

Responsibilities

• Serve as the main point of contact for our media agencies when it relates to media investment across all channels.

• Work with external agencies and third parties to develop media investment strategies that enhance marketing effectiveness and support the delivery of our KPI's.
• Manage budget allocations and pacing, liaising between agencies and finance.
• Provide counsel on marketplace trends and investment expertise for internal stakeholders.
• Be a thought leader in alternative buying models & integrated projects.
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning, and on-going optimizations across all media.
• Oversee billing discrepancies.
• On a monthly, quarterly, and annual basis, actualize in-market spend and forecast future spend along with our internal finance team.
• Collaborate with Media Operations and Finance on processes and workflows to ensure that invoices, IOs, and other agreements are processed in a timely and organized way.
• Participate in discussions and negotiations with media vendors in order to source direct advertising and sponsorship opportunities that complement Peacock's paid-for media and integrated marketing strategies.
• Develop strategic recommendations for long-range marketing investment and media planning, leveraging data from MMM and MTA to inform decisions.
• Input into our channel investment choices working closely with internal and external stakeholders becoming a single source of the media truth.

Qualifications

Qualifications:

• 8+ years' experience in media planning or investment in either an agency or in-house paid media role. Subscription experience preferred, with experience in the streaming industry highly preferred.
• Demonstrated ability to develop and drive strategic media recommendations for large, complex organizations.
• Experience leading and managing a team is required.
• Experience working with and managing relationships with an outside agency strongly preferred.
• Strong critical thinking and analytical capabilities
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Team-oriented, with confidence in interaction with multiple stakeholders and external partners

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $155,000-$170,000 (bonus eligible

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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