Overview
On Site
USD 80,000.00 - 90,000.00 per year
Full Time
Skills
Customer Engagement
Sales
Advanced Analytics
Demand Generation
Workflow
Data Flow
Reporting
A/B Testing
Editorial
Brand
Leadership
Mentorship
Management
Electronic Commerce
Retail
Business-to-business
FOCUS
Marketing Automation
HubSpot
Marketo
Eloqua
Salesforce.com
Cloud Computing
Customer Relationship Management (CRM)
Analytics
Google AdWords
Facebook
HTML
Content Management Systems
Communication
Project Management
Collaboration
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for an experienced Marketing Automation Manager to join our clients team in Metro Detroit. In this permanent role, you will leverage your expertise in marketing automation tools to create impactful campaigns, drive customer engagement, and support business growth. The ideal candidate will bring a strong background in agency work, leadership skills, and deep knowledge of the retail, e-commerce, B2C, and B2B industries.
Responsibilities:
Develop and execute scalable and personalized marketing automation campaigns to enhance engagement and conversions within the retail and e-commerce sectors.
Lead and mentor a team of marketing professionals, ensuring efficient collaboration and delivery of high-quality campaign results.
Partner with sales, product, and creative teams to align marketing strategies with overarching business objectives.
Analyze campaign performance using advanced analytics tools and present actionable insights to improve future efforts.
Stay informed on emerging trends and best practices in marketing automation, particularly for retail and demand generation.
Optimize workflows and processes to improve the efficiency of marketing automation systems.
Manage the integration of marketing automation platforms with CRM systems to ensure seamless data flow and reporting.
Oversee the implementation of A/B testing strategies to refine campaigns and maximize outcomes.
Coordinate the creation of editorial content and advertisements tailored to target audiences.
Collaborate on brand awareness initiatives to strengthen market presence across B2C and B2B sectors.
Requirements
Minimum of 5 years of experience in marketing automation with a proven track record of success.
Strong background in agency environments, managing complex campaigns and projects in fast-paced settings.
Demonstrated leadership experience, including mentoring teams and managing multiple priorities.
In-depth knowledge of retail, e-commerce, B2C, and B2B industries, with a focus on customer behavior and market trends.
Proficiency in marketing automation platforms such as HubSpot, Pardot, Marketo, Klaviyo, Eloqua or Salesforce Marketing Cloud.
Expertise in CRM integration, campaign planning, and analytics tools like Google AdWords and Facebook Insights.
Familiarity with HTML and content management systems for campaign design and execution.
Exceptional communication and project management skills to ensure seamless collaboration across teams.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for an experienced Marketing Automation Manager to join our clients team in Metro Detroit. In this permanent role, you will leverage your expertise in marketing automation tools to create impactful campaigns, drive customer engagement, and support business growth. The ideal candidate will bring a strong background in agency work, leadership skills, and deep knowledge of the retail, e-commerce, B2C, and B2B industries.
Responsibilities:
Develop and execute scalable and personalized marketing automation campaigns to enhance engagement and conversions within the retail and e-commerce sectors.
Lead and mentor a team of marketing professionals, ensuring efficient collaboration and delivery of high-quality campaign results.
Partner with sales, product, and creative teams to align marketing strategies with overarching business objectives.
Analyze campaign performance using advanced analytics tools and present actionable insights to improve future efforts.
Stay informed on emerging trends and best practices in marketing automation, particularly for retail and demand generation.
Optimize workflows and processes to improve the efficiency of marketing automation systems.
Manage the integration of marketing automation platforms with CRM systems to ensure seamless data flow and reporting.
Oversee the implementation of A/B testing strategies to refine campaigns and maximize outcomes.
Coordinate the creation of editorial content and advertisements tailored to target audiences.
Collaborate on brand awareness initiatives to strengthen market presence across B2C and B2B sectors.
Requirements
Minimum of 5 years of experience in marketing automation with a proven track record of success.
Strong background in agency environments, managing complex campaigns and projects in fast-paced settings.
Demonstrated leadership experience, including mentoring teams and managing multiple priorities.
In-depth knowledge of retail, e-commerce, B2C, and B2B industries, with a focus on customer behavior and market trends.
Proficiency in marketing automation platforms such as HubSpot, Pardot, Marketo, Klaviyo, Eloqua or Salesforce Marketing Cloud.
Expertise in CRM integration, campaign planning, and analytics tools like Google AdWords and Facebook Insights.
Familiarity with HTML and content management systems for campaign design and execution.
Exceptional communication and project management skills to ensure seamless collaboration across teams.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.