Marketing Manager

RESPONSIBILITIES:
Kforce is immediately adding a full-time Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Spring, TX.

Campaign Strategy & Execution:
* Develop and execute account-based campaigns targeting priority SLED accounts, in close alignment with sales and field marketing
* Lead integrated, multi-channel programs (email, virtual/in-person events, LinkedIn, content syndication, paid media, .com)
* Design ABM plays that support both 1:1 executive engagement and scalable 1:few regional or vertical-based initiatives
* Champion personalization across the buyer journey, from tailored Folloze experiences to targeted LinkedIn campaigns

Content & Messaging:
* Lead the creation of tailored content (whitepapers, solution briefs, case studies, videos) that resonate with SLED audiences and their specific missions (digital learning, community services, citizen engagement, cybersecurity)
* Ensure messaging connects to key SLED priorities - e.g., bridging the digital divide in education, modernizing infrastructure, or ensuring equitable access to technology
* Drive content innovation, including thought leadership articles, LinkedIn-native posts, and short-form video tailored for SLED buyers
* Support sales enablement with personalized playbooks, success stories, and account-specific assets

Media & Personalization:
* Own paid and earned media execution for SLED campaigns, including GovTech, EdTech, LinkedIn, and content syndication partners
* Lead LinkedIn ABM initiatives, ensuring content and campaigns are optimized for executive audiences and IT decision-makers
* Create and scale 1:1 and 1:few personalization strategies for priority accounts, with a focus on unique journeys for state agencies vs. education institutions

REQUIREMENTS:
* Bachelor's degree in Marketing, Business, Communications, or related field
* Certifications or strong experience working with Data. Must be aware of ETL processes with some database knowledge
* 5+ years of B2B marketing experience; SLED or Public Sector marketing experience strongly preferred
* Demonstrated success in content-driven ABM campaigns, including 1:1, 1:few, and scalable plays
* Expertise in performance marketing, and data-driven media optimizations

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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