Sr. Specialist Email & SMS Marketing (Spanish/Bilingual only)

Key Responsibilities:

• Content Creation & Review:
  • Write, edit, and proofread Spanish and bilingual email and SMS content that resonates with target audiences.
  • Ensure translations maintain tone, clarity, cultural relevance and brand guidelines
• Campaign Execution:
  • Build and deploy email and SMS campaigns using marketing automation platforms.
  • Segment audiences and personalize messaging to maximize engagement and conversion.
• Quality Assurance:
  • Review campaigns for accuracy, compliance, and brand consistency across languages.
• Performance Optimization:
  • Analyze campaign metrics and provide actionable insights to improve performance.
  • Conduct A/B testing on bilingual content to determine effectiveness.
• Collaboration:
  • Work closely with marketing, creative, and analytics teams to align messaging with overall strategy.
  • Partner with internal stakeholders to ensure emails meet business objectives.

Qualifications:

• Language Skills:
  • Native or near-native proficiency in Spanish and English (written and verbal).

Preferred Qualifications:

• Experience in audience segmentation and personalization strategies.
• Familiarity with cultural nuances in Spanish-language marketing across different regions.

Specific Duties Include:

• Produce and execute email campaigns, including building emails from templates and HTML, copywriting, creative alignment, QA, and deploying.
• Work in partnership with designers to create/ optimize email creative and copy based on best practices.
• Perform render testing across devices to QA emails and ensure correct rendering across most devices.
• Build testing opportunities across email
• Provide regular campaign performance reports based on KPIs
• Assist with SFMC advanced functionality setup and maintenance

Required Platform Experience:

• Salesforce Marketing Cloud experience is required
• Content Builder required
• Journey Builder required
• Contact Builder preferred
• Adobe Creative Suite: Photoshop -required
• Adobe Analytics
• Top 3-4 skills
  • The candidate must have experience working in Salesforce Marketing Cloud to build and deploy emails
  • Must have the ability to create and proof Spanish and Bilingual content
  • Must have experience in Photoshop to create images for emails
  • Attention to detail

Additional Recruitment Details:

• Ideal Candidate Profile
  • The ideal candidate would be someone with 2-3 years of experience
  • Salesforce Marketing Cloud (SFMC):
    • Experience in Journey Builder, Email Studio, and Automation Studio
    • Proven track record of building and optimizing complex email campaigns and customer journeys.
    • Strong understanding of data extensions, segmentation, and dynamic content.
    • Attention to detail and ability to QA work prior to deployment
  • Content Creation & Copywriting:
    • Skilled in writing clear, concise, and engaging Spanish and Bilingual email content aligned with AP Style guidelines and brand guidelines
    • Experience collaborating with various teams to maintain voice and tone consistency.
  • Design & Visual Communication:
    • Proficient in Adobe Photoshop for email asset creation, image optimization, and layout design.
    • Understands email design best practices, including responsive design and accessibility.
  • Project & Time Management:
    • Demonstrated ability to manage multiple projects simultaneously in fast-paced environments.
    • Self-starter with a proactive mindset and strong organizational skills to meet tight deadlines without compromising quality.

• Platforms Experience
  • Salesforce Marketing Cloud experience is required
  • Photoshop

• Daily Job Duties
  • Email team collaboration:
    • Work closely with email team to build and create emails based on strategy including segmenting lists and creating dynamic content for specific audience needs to meet business goals
  • Monitor Email Deliverability Metrics
    • Regularly track bounce rates, spam complaints, open rates, and inbox placement to identify deliverability issues.
  • A/B Testing and Optimization
    • Design and execute A/B tests on subject lines, content, CTAs, and send times to continuously improve campaign performance.
  • Compliance and Privacy
    • Ensure all email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations
  • Cross-Functional Collaboration
    • Work closely with email team leads, marketing, design, and analytics teams to align email strategies with broader campaign goals and brand messaging.

• Screening Questions: Add as a separate attachment.
  • Can you walk us through how you ve used Email Studio, Automation Studio, and Journey Builder in past campaigns?
  • How do you approach creating content for emails you produce?
  • How do you approach A/B testing in SFMC? What metrics do you prioritize?
  • What steps do you take to ensure email deliverability and compliance within SFMC?
  • Have you ever built a multi-step customer journey in Journey Builder? What challenges did you face and how did you resolve them?
  • How do you handle campaign reporting and what KPIs do you typically track in SFMC?