Senior Digital Analyst Product Analytics (B2C Retail)

Overview

Hybrid
Depends on Experience
Contract - W2
Contract - 6 Month(s)

Skills

e-commerce analytics
Adobe Analytics
Google Analytics
B2C Retail
A/b testing

Job Details

    • 2-4+ years of experience in e-commerce analytics, with a proven track record of driving site optimization and performance analysis.
    • 2+ years of hands-on experience using web analytics platforms, with a strong preference for expertise in Adobe Analytics.
      • Experience with other analytics tools (e.g. Google Analytics) will be considered if they have a B2C retail background
    • Proficiency in web analytics tools and domain-specific software to extract, interpret, and leverage data to drive business decisions.
    • Advanced Excel skills, including complex data manipulation, pivot tables, and charting for reporting and analysis.
    • Strong business acumen, with a solid understanding of e-commerce dynamics, user behavior, and conversion optimization strategies. Familiarity with the B2C Retail industry is highly desirable.
    • Proven ability to present analytics data clearly and effectively to business leaders at the Manager/Director level, translating technical data into actionable business insights.
    • Excellent attention to detail and superior organizational skills to manage multiple projects simultaneously and meet deadlines.
    • A curious mindset with a problem-solving approach, using data to identify opportunities for continuous site and conversion optimization.
    • Ability to lead A/B and multivariate test analysis, utilizing insights to influence site performance and conversion strategies.
    • A collaborative team player with excellent verbal and written communication skills, capable of effectively communicating complex analytical concepts to both technical and non-technical audiences.
    • Strong critical thinking skills, with the ability to challenge assumptions and provide data-driven recommendations that impact the customer experience and conversion rates.
    • Bachelor s Degree in a relevant field or equivalent professional experience.
    • Advanced analytics related to forecasting or modeling impacts skills are a plus
    • Experimentation experience is a plus. A/b testing is not a hard requirement and can be learned while ramping, but is a plus as this analyst will be the core a/b testing analyst for the team.
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