Product Director CRM

Position : Product Director CRM

Location : Denver CO

Duration : 6 months

Job Summary
We are seeking a highly experienced and strategic Product Director to lead the organization s Customer Relationship Management (CRM) strategy. The ideal candidate will have a proven track record of successfully launching and managing Salesforce CRM products using a product-oriented delivery model. This role requires a unique blend of business and technical expertise, vision, and the ability to translate strategy into measurable outcomes.

Key Responsibilities

CRM Product Strategy & Vision

• Define and communicate a clear CRM product strategy that aligns with the organization s Salesforce platform and business objectives.
• Drive outcomes across business development, contact center experience, and stakeholder engagement by leveraging capabilities in Agentic AI, core CRM, personalization, digital outreach, and data management.
• Ensure strategy aligns with established Objectives & Key Results (OKRs) for both the Salesforce platform and functional business areas.

Market Analysis & Insights

• Conduct ongoing market research and competitive analysis to identify opportunities for advancing CRM capabilities.
• Use data-driven insights to guide product roadmaps, prioritize features, and anticipate future needs.

Product Development & Delivery

• Lead the full product lifecycle from ideation to launch and continuous improvement.
• Partner closely with cross-functional teams including Salesforce Technical Directors, engineering, UX design, and data integration functions to deliver scalable, integrated solutions.
• Ensure CRM integrations (inbound and outbound) are reliable, secure, and optimize teammate and customer experiences.
• Oversee adherence to IT change control and governance processes.

Customer & Stakeholder Focus

• Champion the voice of the customer and internal stakeholders, ensuring solutions enhance usability and value.
• Collaborate with stakeholder experience teams to align business needs with the art of the possible within Salesforce capabilities.

Performance & Metrics

• Define and track product OKRs to measure outcomes and success.
• Use KPIs and analytics to drive decision-making, performance optimization, and ROI realization.

Stakeholder Management

• Build strong relationships across business and IT functions.
• Provide transparent product updates and communicate progress effectively to senior leadership and other key stakeholders.

Qualifications

• Bachelor s degree in business, engineering, technology, or related field (advanced degree welcome but not required).
• 4 8 years of experience in product management, with demonstrable leadership experience.
• Salesforce product certifications and hands-on execution experience required.
• Proven track record of launching and managing products in fast-paced environments.
• Strong collaboration, problem-solving, and stakeholder management skills.
• Excellent communication and interpersonal abilities.
• Ability to think strategically and execute tactically.
• Experience with Agile methodologies.

Preferred Skills

• Experience in healthcare, retail, or technology industries.
• Familiarity with Salesforce s full CRM suite, including Agentic and Einstein AI.
• Strong understanding of engagement trends and customer needs across Salesforce and comparable platforms.
• Proficiency in Salesforce Data Cloud, Marketing Cloud, and Experience Cloud.
• Experience with Salesforce integrations, data management, and automation tools.
• Knowledge of contact center solutions such as journey mapping, real-time reporting, sentiment analysis, and speech analytics.
• Familiarity with dashboards, interaction reporting, and text analytics tools.