Overview
Skills
Job Details
This is a 12 month contract-to-hire and needs to meet Client full-time conversion policies. Those dependent on a work permit sponsor now or anytime in the future (ie H1B, OPT, CPT, etc) do not meet Client requirements for this opening.
Work location is either Boston or Springfield, Massachusetts
Annuity Product Marketing Consultant
The Opportunity
As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for financial planning, investments, and other client products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.
The Team
This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive revenue and assets under management by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. Client Annuities Division is currently building out their product shelf and increasing advisor distribution, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients needs, you will fit right in.
The Impact:
As a Marketing Consultant, you will be responsible for:
- Partner with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our annuity products.
- Development of key content and materials, focusing on annuity initiatives. Product launches and promotion, and sales enablement materials will make up the body of work. This work will include partnering with creative, media, sales and project management to create impactful marketing content.
- Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
- Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
- Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties. Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions.
he Minimum Qualifications
- High School Diploma
- 5+ Years of experience in marketing
- Proven written communication skills, with demonstrated creative content development
- Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook
The Ideal Qualifications
- Bachelor's Degree
- 5+ Years of experience Financial Services Marketing Products to advisors and consumers
- Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
- Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
- Omni-channel marketing campaign development for B2B and B2C audiences