PM Marketing Specialist (App Store Optimization ASO)

Software Guidance & Assistance, Inc., (SGA), is searching for a PM Marketing Specialist for a 6-month contract assignment with one of our premier SaaS clients in San Francisco, CA.

Looking for PM skills as a top factor!

As the Document Cloud (DC) ASO Product Management Marketing Specialist on the Global Marketing team, you will execute global marketing programs for Acrobat Reader and Adobe Scan mobile apps on the App & Play Store. This includes collaborating with cross-functional teams to develop, deploy, and execute mobile updates across 23 languages/locales. You will drive marketing programs, partner with ASO agencies (Thesis, Snack Bar, Phiture), build roadmaps, and collaborate with campaign marketing teams to achieve business outcomes for DC Mobile. Responsibilities include managing global promotional events, featuring pitches, content creation, app store updates, status reporting, and campaign performance analysis.

Responsibilities :

• Global Promotional Campaign Management: Drive promotional campaigns (In-App Events, Promotional Content Events) for firm DC apps, maintain calendars, lead creative strategy development, and oversee copy/design execution.
• Featuring Pitch Decks: Develop pitch decks for Apple and Google to secure featuring opportunities and build strong relationships with partners.
• App Store Management: Manage product pages for DC apps across 23 languages/locales, identify key customer benefits, and guide creative teams in messaging and visuals.
• Content Creation and Localization: Act as the primary contact for ASO localization projects, collaborate with firm Localization teams, and ensure timely delivery.
• Performance Reporting: Contribute to quarterly and year-end business reviews for ASO performance.
• Support the development of creative strategies informed by global mobile market research, app features, and input from Adobe partners and ASO agencies.
• Maintain and execute Promotional Event and In-App Event Roadmap, leveraging every opportunity to enhance visibility on app stores.
• Become an expert in Acrobat Reader and Adobe Scan features to craft compelling promotional content.
• Creating and driving the 'DC Mobile ASO Monthly Performance Highlights & Wins'
• Contributing to the Quarterly Business Reviews and Annual Business Reviews.
• Oversee creative development with design, copywriting, and ASO agencies to ensure alignment with approved strategies.

Required Skills:

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of program/project management experience preferably with large enterprise web projects.
• Hands-on experience with Google Play Console, App Store Console, Agile, Asana, Slack, MS Office, project management methodologies with confirmed leadership capabilities.
• Solid understanding of iOS, Android, and Web technologies, including web content management systems.
• Strong communication skills, detail-oriented, self-motivated, and a team player with a proven track record in delivering complex global projects.
• Innovative problem-solving approach, ability to manage multiple projects, and adapt to shifting priorities.
• Strong collaboration skills with technical and non-technical individuals across the organization.
• Experience in monthly/quarterly ASO update decks, RTB presentations, and ad hoc share-outs.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.