Marketing Manager - B2B

Job Title: Marketing Manager

Office Address: 1186 Satellite Blvd, Suite 250 Suwanee, GA 30024

Type: Remote

Key Responsibilities:

1. Marketing Strategy & Execution

• Develop and implement integrated marketing strategies that drive brand awareness, client acquisition, and candidate engagement.
• Align marketing initiatives with business objectives and sales goals, particularly focused on IT staffing, consulting, project-based hiring solutions, software development etc...
• Plan and manage multi-channel marketing campaigns targeting both corporate clients (hiring managers, HR heads) and IT professionals.

1. Digital Marketing (very important)

• Oversee and execute digital campaigns including:
• Search Engine Optimization (SEO) to drive organic traffic.
• Pay-Per-Click (PPC) advertising (Google Ads, Bing, etc.).
• Email Marketing campaigns targeting clients and candidates.
• Remarketing/Retargeting strategies to increase conversions.
• Use tools like HubSpot, Mailchimp, SEMrush, Google Analytics, and CRM software for automation, analytics, and reporting.

1. Social Media Marketing (SMM)

• Develop and manage a content calendar across platforms: LinkedIn, Instagram, Facebook, Twitter, YouTube, and potentially TikTok (for tech talent branding).
• Create engaging posts including job highlights, tech trends, success stories, employee spotlights, and career tips.
• Run paid social campaigns to promote job openings, hiring events, and brand messaging.
• Monitor engagement, followers growth, and social media analytics to refine strategies.

1. Content Creation

• Write and edit high-quality content for:
• Company blog (trends in IT hiring, salary guides, industry insights etc..)
• Email newsletters
• Website landing pages
• Case studies and whitepapers
• Coordinate with graphic designers and videographers to produce branded creatives and video content (client testimonials, behind-the-scenes, etc.)

1. Brand & Reputation Management

• Maintain consistency in brand messaging across all channels.
• Collaborate with leadership to refine brand voice and positioning within the IT staffing industry.
• Manage and improve online presence on review sites like Glassdoor, Google Business, Clutch, etc.

1. Partnerships & Community Building

• Build strategic alliances with tech meetups, IT forums, bootcamps, universities, and job boards to expand reach.
• Coordinate marketing efforts for job fairs, tech events, webinars, and panel discussions.

1. Reporting
   Prepare comprehensive monthly reports outlining key marketing performance metrics, campaign outcomes, and ROI analysis. Present actionable insights and strategic recommendations to leadership for ongoing optimization and improved results.

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, or related field (MBA preferred).
• 5+ years of proven marketing experience in staffing/recruitment, preferably IT-focused.
• Expertise in digital marketing tools, CRM systems, automation platforms, and data analytics tools.
• Strong understanding of the IT industry, roles, skills, and hiring dynamics.
• Creative thinker with excellent communication and storytelling skills.
• Ability to manage multiple projects under tight deadlines and work collaboratively across departments.