Director of Marketing / Market Director

Description:
This role will need to distill business trends and performance indicators into decisions that drive marketing investment. Critical metric trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis.
We are looking for a diligent candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The pace and cadence for change at client necessitates an ability to lead multiple projects, collaborate with multiple partners, and work with speed. This role reports into the VP of Media Marketing.
Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making
Lead delivery of full funnel marketing, inclusive of owned and paid media, performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives
Develop and maintain the performance measurement strategy
Develop automated processes and scaled frameworks that will serve as the baseline to build out cases, drive strategy, and influence leadership
Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy
Prepare executive reports, contribute to weekly status updates & cross-departmental presentations, and provide key inputs into weekly and monthly leadership update
Build strategic decision-making frameworks and develop scripts that help us automate and augment
Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities). Inform resourcing needed to achieve concrete, specific goals; consult on trade-offs
Collaborates cross functionally and builds relationships to improve day to day work
Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals

Basic Qualifications:
Bachelor's degree in Analytics, Statistics, Data Science, Business or a related field
10+ years of proven experience in marketing analytics, investment banking, financial analysis or growth marketing analytics
Experience working in a Direct-to-Consumer environment
Validated leadership skills, with a successful track record of team building and developing talent
Excellent modelling skills with the ability to defend model assumptions
Excellent written and verbal communication skills
Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues
Proven experience with statistical modelling languages (e.g. SQL, R, Python, SAS) to include querying and cleansing large data sets
Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
High level of proficiency with PowerPoint, Keynote and Excel
Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
Able to maintain both a meticulous attention to detail and a big-picture strategic mentality