Buick GMC Crossover Segment Manager and Buick GMC Product Strategy Manager

Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

Join us! This is a leadership role overseeing all Buick and GMC ICE and EV crossover programs, with 4-5 direct reporting Product Managers. This role is also responsible for Buick and GMC Product Strategy development, communication and consistent execution.

This role has two key responsibilities:

Buick GMC Crossover Segment Lead and Team Leader: Oversee all BG ICE and EV programs (in-market and future) and provide strategic guidance to BG crossover product managers. Core responsibilities:

• Provide context to help frame program-level challenges, share learnings across programs
• Enforce brand strategy and maintain fresh products through content updates and lifecycle enhancements
• Align with marketing on optimized product offering considering dealer feedback, sales performance, etc.
• Align contenting strategy within GM brands
• Maximize digital revenue through thoughtful packaging of hardware digital enablers
• Play a critical role representing Buick and GMC crossover programs at leadership forums
• Significant human resource management responsibility on workload rebalancing, performance management, hiring, coaching, and developing all team members.

Buick GMC Product Strategy: Serve as the voice of Buick and GMC brands, working closely with cross-functional partners to develop BG product strategy.

Core responsibilities:

• Establish a process to ensure BG product strategy is developed with key stakeholder alignment
• Communicate BG product strategy across all key stakeholders
• Execute strategy consistently, including escalation and deviation
• Global alignment with other regions
• Support BG-related portfolio activities with portfolio planning team
• Collaborate with Design teams on future vision, concepts, and brand strategy
• Develop BG strategic point of view for ad hoc topics that have impacts across the portfolio
• BG's single point of contact for strategic technology discussions from ideation to execution/rollout.
• Champion and navigate strategic corporate initiatives with customer-first mindset

Required Qualifications

• +7 years of automotive cross-functional experience in marketing, product development, market research, planning
• Understanding of program segment and role of brand within global product portfolio
• Strong interest in product, market dynamics, competitive analysis, automotive technology, and consumer behavior
• Strong capability in strategic & innovative thinking, cross-functional collaboration, dealing with ambiguity, taking initiative, leadership
• Ability to speak fearlessly the Marketing POV while seeking to understand cross-functional viewpoints
• Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations
• Ability to communicate clearly and succinctly in a variety of communication settings and styles - written and orally
• Ability to concisely frame issues, draw conclusions, and make recommendations to leadership
• Ability to represent team as an informed, confident, and active participant in cross-brand and cross-functional forums
• Ability to effectively manage multiple projects and assignments on time and with attention to detail
• Ability to work evening and early morning hours to support discussions with program teams (all homeroomed in Korea)
• Bachelor's degree

Additional Job Description

Preferred Qualifications

• Product Marketing experience is highly preferred.
• Familiarity with GM global vehicle development, pricing, and marketing launch processes.
• Familiarity with GM product and marketing systems and databases: PPC, PCAT, CR/DN, VCPS, Global Information Center, Competitive Product Database, Sales and Registration Reporting, New Vehicle Customer Studies.
• Master's degree in Business Administration preferred.

A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.