Marketing Automation Specialist

Join Tri Pointe Homes, a leader in delivering exceptional home-buying experiences, as a Marketing Automation Specialist. We're seeking a proactive, technically adept professional with 5-7 years of corporate experience to drive our email marketing and automation initiatives. This role focuses on optimizing marketing automation platforms, troubleshooting technical issues, and implementing innovative strategies to enhance campaign performance. If you're passionate about process-driven marketing, thrive in a collaborative environment, and are eager to grow, this is your opportunity to make an impact.

• Campaign Execution & Optimization: Design, test, and execute email marketing and automation campaigns, focusing on audience segmentation, lead scoring, and workflow triggers to drive awareness, engagement, and conversions.
• Technical Troubleshooting: Diagnose and resolve issues related to campaign structure, flow, segmentation, and email/landing page functionality (no HTML coding required).
• Strategic Innovation: Introduce new tactics, such as A/B testing, personalization, and AI-driven enhancements, to improve campaign effectiveness and efficiency.
• Training & Coaching: Create and present PowerPoint training materials to guide division marketing teams, providing coaching and feedback to align with company goals.
• Program Audits: Conduct regular audits of automation programs to ensure adherence to best practices, including campaign structure, content, and audience selection.
• Data & Reporting: Analyze campaign KPIs, manage monthly marketing cost uploads to attribution/ROI platforms, and distribute updated reports to division teams.
• Collaboration: Work with internal teams, external vendors, and cross-functional departments to integrate workflows, manage landing pages, and communicate program updates.
• Process Documentation: Develop clear user guides, tutorials, or presentations to document program changes and enhancements.
• Compliance: Ensure all division content meets brand and regulatory standards, securing approvals as needed.

• Experience: 5-7 years in digital marketing, with hands-on experience in marketing automation platforms (Adobe Marketo preferred; HubSpot or Salesforce acceptable) in a corporate setting, ideally in real estate, tech, or consumer goods.
• Technical Skills:
  
  
  
  
  • Proficient in troubleshooting campaign flows, segmentation, and triggers.
  • Advanced PowerPoint skills for creating training materials.
  • Basic understanding of audience segmentation, lead scoring, and marketing attribution/ROI reporting.
  
  
• Platform Knowledge: Strong experience with Adobe Marketo, HubSpot, or Salesforce; familiarity with Adobe Digital Asset Management is a plus.
• Soft Skills:
  
  
  
  
  • Proactive, professional, and high-energy approach to align with team culture.
  • Excellent communication skills to coach teams and collaborate with stakeholders.
  • Strategic mindset to propose and implement innovative solutions.
  
  
• Education: Bachelor's degree in Marketing or equivalent business experience.

• Marketo certification(s).
• Experience with A/B testing, personalization, or AI-driven marketing enhancements.
• Familiarity with related tools (e.g., video platforms, call tracking, website testing).
• Knowledge of Adobe Creative Suite for basic graphics maintenance.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.


Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.



Qualified applicants in the unincorporated areas of Los Angeles County with criminal histories will be considered for employment in accordance with the Los Angeles County's Fair Chance Ordinance for Employers.



We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.