Director of Development Marketing (Part-time)

Overview

On Site
USD 55.00 - 60.00 per hour
Contract - W2

Skills

Hospitality
Lead Generation
Sales
Vendor Management
Media
Business Acumen
Analytics
Dashboard
Attention To Detail
Project Coordination
Management
ADS
Regulatory Compliance
Legal
Brand
Problem Solving
Conflict Resolution
WordPress
Salesforce.com
Business-to-business
Marketing
Google Analytics (GA4)
Reporting
MailChimp
MEAN Stack
Customer Service
Training And Development
SAP BASIS

Job Details

Software Guidance & Assistance, Inc., (SGA), is searching for a Director of Development Marketing (Part-time) for a CONTRACT assignment with one of our premier Hospitality.
100% remote
15-21 hours per week

Summary Description:
This role will oversee all things related to lead generation for the Development Marketing organization while our full-time team member is on maternity leave. The goal is to help to connect prospective owners interested in learning about the company with our sales team, and ultimately to help drive NRG. The position will manage and deliver key marketing campaigns, website and chat optimizations, paid media, email and campaign reporting. They will work hand-in-hand with their development marketing counterparts.

Responsibilities:
  • Project & vendor management - Coordinate with agencies, designers, developers, and external partners to deliver creative, digital, print, and event assets on time. Able to develop and present slides for stakeholder buy-in.
  • Email development and execution - Use Stensul modules to adapt templates, resize images, and bring creative judgment to newsletters, campaigns, and third-party deployments.
  • Marketing copy - Draft copy and provide copy feedback across marketing channels, from e-mail, website, ads, etc.
  • Paid media - Act as an informed counterpart to agencies, ensuring campaigns reflect business priorities and franchise development goals. Strategic focideation and preferably B2B business acumen is important, experience with hands on buying is not required.
  • Analytics & reporting mindset - Interpret performance data and partner with analytics agencies for deeper pulls or dashboard setup.
Required Skills:
  • 10+ years marketing experience.
  • Detail-oriented project coordination - able to manage multiple overlapping campaigns (conferences, ads, whitepapers, emails) while maintaining accuracy in copy, compliance, legal reviews, and brand standards.
  • Problem-solving & judgment - able to identify issues quickly, troubleshoot, and escalate to the right vendor or partner when needed.
  • Comfort working with Martech platforms is a plus - including WordPress (site updates, landing pages), Salesforce Pardot/Account Engagement (email deployment, journeys), and related tools like Stensul, Mailchimp, and Drift/chatbot systems.

Preferred Skills:
  • B2B marketing experience is a plus.
  • Familiarity with GA4, Looker Studio, and campaign reporting from tools like Pardot or Mailchimp is a plus.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
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About Software Guidance & Assistance