Marketing Technology Architect at Dallas, TX or Basking Ridge, NJ (Hybrid)

Overview

Hybrid
Depends on Experience
Accepts corp to corp applications
Contract - W2
Contract - Independent

Skills

Tealium/Adobe
GCP
Kafka
Pega
and Adobe Target.
CDPs
Digital Marketing & Targeting Architecture
Real-time Personalization
Customer Data Platform (CDP) Development
Data Ingestion & Orchestration
Cross-functional Collaboration

Job Details

Hello,

Hope you are doing well.

This is Ram from ICS Global Soft. Kindly find the below job description and let me know your availability

Position: MarTech Architect

Location: Dallas, TX or Basking Ridge, NJ (Hybrid)

Duration: 12+ months contract

Key Responsibilities:

  • Digital Marketing & Targeting Architecture:
  • Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting & retargeting strategies across various channels (e.g., social media, search, display, video).
  • Lead Media Activation integration to enable digital marketing through social media and advertising platforms.
  • Real-time Personalization:
  • Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
  • Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
  • Design and integrate rules-based and machine learning-based personalization models.
  • Customer Data Platform (CDP) Development:
  • Data Ingestion & Orchestration:
    • Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
  • Cross-functional Collaboration:
    • Facilitate communication and knowledge sharing across all stakeholders.
  • Technology Expertise:
    • Deep understanding of MarTech stack, including Tealium, Google Cloud Platform, Kafka, Pega, and Adobe Target.
    • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
  • Qualifications:
    • Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.
    • Technical Skills:
      • Expertise in Tealium/Adobe, Google Cloud Platform, Kafka, Pega, and Adobe Target.
      • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
      • Strong programming skills in Java, Python, or other relevant languages.
      • Experience with data integration tools and technologies.
      • Proficiency in SQL and NoSQL databases.
      • Experience with cloud computing platforms (Google Cloud Platform).
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