Redpoint Integration Specialist

Redpoint Interaction Specialist

Malvern PA or Dallas,TX

C2C/W2

Position Overview

We are seeking an experienced Redpoint Interaction Specialist to join our marketing technology team. This role requires expertise in Redpoint Global's customer engagement platform, with a focus on designing, implementing, and optimizing real-time customer interactions across multiple channels. The ideal candidate will bridge marketing strategy with technical execution to deliver personalized customer experiences at scale.

Key Responsibilities

Platform Management & Development

• Design and implement complex interaction flows using Redpoint Interaction (RPI)
• Configure real-time decision engines for personalized customer experiences
• Develop and maintain interaction strategies across email, web, mobile, and other channels
• Create and optimize decision trees, business rules, and segmentation logic
• Manage campaign orchestration and customer journey mapping

Technical Implementation

• Integrate Redpoint Interaction with CRM, CDP, and other marketing technology stack
• Configure API connections and data feeds for real-time decisioning
• Implement tracking, attribution, and measurement frameworks
• Troubleshoot platform issues and optimize performance
• Collaborate with IT teams on data architecture and system integrations

Marketing Campaign Execution

• Partner with marketing teams to translate business requirements into technical solutions
• Execute multi-channel campaigns with real-time personalization
• A/B test interaction strategies and optimize performance
• Monitor campaign performance and provide actionable insights
• Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)

Analytics & Optimization

• Analyze customer interaction data to identify optimization opportunities
• Create dashboards and reports for stakeholder communication
• Conduct performance analysis and ROI measurement
• Recommend improvements to interaction strategies and customer journeys

Required Qualifications

Technical Skills

• 3+ years of hands-on experience with Redpoint Interaction platform
• Strong understanding of real-time decisioning and customer journey orchestration
• Experience with API integrations and data management
• Proficiency in SQL for data analysis and segmentation
• Knowledge of HTML/CSS for email and web personalization
• Familiarity with marketing automation platforms and CDPs

Marketing Experience

• 5+ years in digital marketing, campaign management, or marketing operations
• Experience with multi-channel campaign execution
• Understanding of customer lifecycle marketing and personalization strategies
• Knowledge of marketing attribution and measurement methodologies
• Experience with A/B testing and conversion optimization

Business Skills

• Strong analytical and problem-solving abilities
• Excellent project management and organizational skills
• Ability to translate business requirements into technical solutions
• Strong communication skills for cross-functional collaboration
• Detail-oriented with ability to manage multiple projects simultaneously

Preferred Qualifications

• Redpoint Global certification in Interaction or Data Management
• Experience with other customer engagement platforms (Adobe Campaign, Salesforce Marketing Cloud, etc.)
• Knowledge of machine learning and predictive analytics
• Background in e-commerce or retail marketing
• Experience with data privacy and compliance frameworks
• Familiarity with cloud platforms (AWS, Azure, Google Cloud Platform)

Technical Environment

• Redpoint Interaction (RPI)
• Redpoint Data Management (RDM)
• SQL Server/Oracle databases
• REST/SOAP APIs
• JavaScript, HTML, CSS
• Marketing automation platforms
• CRM systems (Salesforce, Microsoft Dynamics)
• Analytics platforms (Adobe Analytics, Google Analytics)