Advertising Operations Manager (Marketing & Communications)

Software Guidance & Assistance, Inc., (SGA), is searching for an Advertising Operations Manager (Marketing & Communications) for a contract assignment with one of our premier Insurance services clients in New York, NY.

Responsibilities :

• Campaign Execution & Trafficking
  • Manage end-to-end setup, QA, and launch of paid campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
  • Responsible for creating and managing campaign timelines and project managing launch details and schedules.
  • Implement and troubleshoot tracking pixels, UTM parameters, and conversion events while ensuring compliance with financial advertising regulations.
  • Ensure proper audience targeting, creative rotation, and budget pacing across platforms.
• Platform Expertise
  • Serve as the internal expert on Meta, LinkedIn, and Google Ads, with a deep understanding of platform capabilities and limitations specific to financial services.
  • Stay current on platform updates, ad policy changes, and new ad formats-especially those impacting financial products and services.
  • Provide strategic guidance on campaign structure, bidding strategies, and audience segmentation tailored to financial audiences (e.g., brokers, advisors, business decision-makers).
• Operational Excellence
  • Develop and maintain SOPs for campaign trafficking, delivering of creative specs, landing page alignment and reporting workflows with a focus on compliance and audit readiness.
  • Collaborate with media planners, compliance/legal teams, creative, and analytics to ensure seamless and compliant execution.
  • Identify and implement process improvements to increase efficiency and reduce risk.
• Reporting & Optimization
  • Ensure accurate data collection and attribution across all platforms.
  • Monitor campaign performance, spending, pacing, budgets and delivery; flag issues and recommend optimizations.
  • Partner with analytics teams to support reporting dashboards and actionable insights, especially around lead quality and conversion tracking.
  • Attend performance reporting meetings and track optimization recommendations.
• Cross-Functional Collaboration
  • Work closely with compliance and legal teams to ensure all advertising meets regulatory standards
  • Liaise with Meta, LinkedIn, and Google account reps to troubleshoot issues and leverage platform support.
  • Coordinate with external vendors and partners as needed.

Required Skills:

• 4+ years of experience in digital advertising operations, with hands-on experience in Meta, LinkedIn, and Google Ads.
• Experience managing campaigns in regulated industries, preferably financial services. Proven ability to work across multiple teams and different Lines of Business.
• Strong understanding of paid media strategy, targeting, and performance metrics across social and search.
• Experience with pixel implementation, tag management systems, and campaign QA.
• Familiarity with ad servers (e.g., Google Campaign Manager) and analytics platforms.
• Excellent attention to detail and superior organizational skills.
• Strong communication and project management abilities.

Preferred Skills:

• Experience managing and executing enterprise-level campaigns and large-scale media budgets.
• Knowledge of financial advertising regulations.
• Familiarity with project management tools (e.g., Workfront).
• Basic understanding of HTML, JavaScript, or other web technologies is a plus.
• Strong project management skills, including timeline management and stakeholder coordination.
• Experience leading cross-functional initiatives across marketing, compliance, and analytics teams.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.

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