Public Sector Marketing Manager

Introduction:

We are seeking a proactive and experienced B2B Public Sector Partner Marketer to join our team and work closely with a large enterprise technology client. This role involves collaborating with technology partners and public sector organizations to drive demand generation, GTM strategies, and partner engagement. The ideal candidate will have a strong background in marketing within the public sector and experience with AI or tech companies.

Responsibilities:

• Plan and execute public sector partner and co-marketing programs
• Support GTM strategies and drive demand generation initiatives
• Generate pipeline and revenue through partner-led marketing efforts
• Manage and execute events, campaigns, and partner activations
• Build and maintain strong relationships with technology partners and ISVs
• Collaborate with sales teams, C-suite executives, and cross-functional stakeholders
• Act as a client-facing marketer supporting enterprise accounts
• Track, analyze, and report campaign performance using data visualization tools
• Optimize partner programs based on performance metrics and insights
• Improve partner experience across federal, state, local, NGO, and non-profit sectors
• Manage timelines and deliverables using project management tools

Requirements:

Required Skills:

• 4–8 years of experience in B2B partner marketing, co-marketing, or sales/channel marketing
• Experience working with public sector clients and partners (Federal, State, Local, NGO, Non-profit)
• Proven track record of exceeding pipeline goals and driving revenue growth
• Experience in technology partner marketing, AI/tech experience strongly preferred
• Strong background in demand generation, GTM strategy, and event management
• Excellent communication, presentation, and interpersonal skills
• Ability to work independently and in a fast-paced environment
• Experience nurturing ISV partnerships, preferably in the AI space
• Hands-on experience with data visualization tools (Miro, Power BI, Tableau, Looker, Qlik)
• Experience with project management tools (Jira, Confluence, Asana, Trello, Airtable, SharePoint)
• Bachelor’s degree in Marketing, Business, or a related field

Preferred Skills:

• Experience with audience and analytics tools (ZoomInfo, Crossbeam, 6Sense, Bombora)
• Strong understanding of Account-Based Marketing (ABM) and marketing automation