Salesforce Marketing Cloud Engineer - Marketo

Overview

Remote
Depends on Experience
Full Time
No Travel Required

Skills

salesforce
Marketing Cloud

Job Details

Role Salesforce Marketing Cloud Engineer - Marketo

Location: Washington, DC (Remote)

Full Time

Key Responsibilities:

  • We need Lead and manage end-to-end implementation of Salesforce Marketing Cloud ( Marketo).
  • 9+ years of overall experience in digital marketing / CRM platforms Design and set up Data Extensions, Subscribers, and manage audience segmentation strategies.
  • Design and set up Data Extensions, Subscribers, and manage audience segmentation strategies.
  • Develop and implement complex Email Studio, Mobile Studio, and Journey Builder campaigns.
  • Configure and maintain Transactional Journeys, Triggered Sends, and Real-Time Notifications.
  • Build and manage Dynamic Sender Profiles, AMP script, and dynamic content blocks.
  • Integrate SFMC with external platforms via REST/SOAP APIs, SSJS, and automation tools.
  • Own and execute IP Warming, Domain Authentication (SPF, DKIM, DMARC), and Sender Reputation Management.
  • Coordinate with cross-functional teams for custom integrations, data flows, and CRM sync.
  • Ensure email deliverability best practices and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
  • Optimize campaign performance through testing (A/B, multivariate), analytics, and reporting.
  • Provide technical guidance and mentorship to junior marketing cloud professionals.

Required Skills and Experience:

  • 9+ years of overall experience in digital marketing / CRM platforms.
  • 5+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio).
  • Strong understanding of marketing automation, customer journeys, and personalization tactics.
  • In-depth experience with APIs (REST & SOAP), SSJS, AMPscript, and SQL for SFMC.
  • Experience in Push Notification setup, Transactional Email setup, and Triggered Campaigns.
  • Proven experience in IP warming strategy and domain setup for SFMC deliverability.
  • Expertise in data integration, data modeling, and subscriber data architecture.
  • Familiarity with Marketing Cloud Connect and CRM (Salesforce Sales/Service Cloud) integrations.
  • Excellent communication, stakeholder management, and documentation skills.

Certifications (Required/Preferred):

  • Salesforce Certified Marketing Cloud Email Specialist (Required).
  • Salesforce Certified Marketing Cloud Consultant (Preferred).
  • Salesforce Certified Marketing Cloud Developer (Preferred).
  • Salesforce Certified Marketing Cloud Administrator (Preferred).
  • Additional Salesforce certifications (e.g., Salesforce Administrator, Platform App Builder) are a plus.
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