Marketing Manager V

Marketing Manager V

BCforward is currently seeking a highly motivated Marketing Manager V for a Remote opportunity

Location: Remote

Anticipated Start Date: 05/29/2025

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 09+ Months

Job Type: Contract - [FULL TIME (40 Hours a week)]

Pay Range: $80.00/hr-$85/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

• Be an advocate for Partners with cross-functional colleagues.


• Support all marketing efforts related to the Client Work Partner Program including Management of all marketing benefits across all program tiers All partner journey touchpoints, supporting the Partner Program and Enablement team(s) in building materials, communications and improving the overall partner experience from recruitment, onboarding, enablement, growth, evangelization and retirement stages.


• Marketing support for all partner tooling including the Partner Portal (Salesforce PRM) and the LMS & Content management system (Highspot) Partner marketing stakeholder for all external partner messaging including Client.com/work website (Become a Partner, Partner Directory) , Partner Portal Homepage, etc.


• Partner Brand Manager, responsible for enforcing Client and partner brand guidelines and requirements including program badging, co-branding efforts, website representation and partner facing content within Client partner tooling.


• Support tracking and impact initiatives through our B2B Commercial Salesforce platform and Salesforce PRM Partner Portal (both Channel and Technology) including Management of Partner Enablement/Channel Marketing team Dashboard to show impact of all programming across the GCM team.


• Campaign structure and enforcement for tracking all activities across different cohorts, including additional partner engagement efforts living outside of the immediate team (monthly partner webinars, etc.)


• Stakeholder and owner for Campaign hierarchy within Salesforce platform, working closely alongside Core Solutions, Sales and BP&O to identify gaps in tracking and build process improvements to collect as much programmatic data as possible.


• Strategic development and management of go-to-market content for partners such as Campaign materials (Campaigns in a Box, enablement materials, etc.) designed for partner(s) that drive field marketing and sales efforts aligned to the Client for Work products and solutions.


• Program materials, guidelines and process documentation aligned to our Client Work Partner Program benefits, offerings and marketing programs.


• Management of partner materials and content within our partner tooling, such as Highspot and PRM.


• Existing partner marketing content including annual updates to pricing & packaging, product information, program changes, etc.


• Support contribution of educational marketing 101 content for partner communications, webinars and newsletters Solution selling materials aligned to top Technology and ISV partners in the Client Work partner program (Cheat sheets, multi-pager sell sheets, slide deck templates)


• Strategic development and management of our Partner Communications including Monthly Partner Newsletter process including, internal call for content, story selection and assessment, internal XFN review process, agency handoff and template development, email testing and approvals, deployment confirmation and internal communication as well as post send reporting, regular optimization cadence with Merge (agency).


• Communication externally and internally to drive partner sign-ups for the Client Work Partner Portal, subscription sign up for the Monthly Partner Newsletter and any other recruitment efforts relating to marketing comms and tooling.


• Management of the Partner Portal homepage (announcements section, tools, FAQs, etc.) Launch Phase II Partner Comms Platform project - including development and launch of Communities feature within the Partner Portal, connecting Monthly Webinar series (Zoom) to SFDC, SSO for Highspot tooling, development and launch of GenAI Partner Support bot within the Partner Portal and ongoing management of Monthly Newsletter process.


• Strategic development and management of Client Work Partner Program marketing initiatives including (but not limited to)... Development and execution of the new ISV Partner Program track (Phase I launch) including marketing offering, tooling compliance and access needs, programmatic materials, etc.


• Management of all marketing benefits offerings and detailed impact on internal teams with any changes, additions or reductions.


• Manage logistical and operational elements of partner marketing including, but not limited to: Quarterly Agency budget tracking Oversee SFDC Campaign creation, partner lead upload management through Partner Portal and overall engagement tracking flow and troubleshooting.


• Management & validation of team dashboard.


• Management of 3rd party vendors and agencies.


• Deep collaboration with Partner Content Contractor;

• 10+ years of experience within partner / channel marketing 5+ years experience with project management, marketing communications, content strategy, content/digital marketing or a related field


• BA/BS Degree or higher


• Experience developing working relationships and influence at all levels of management, internally and externally


• Project and/or program management experience, including multitasking to lead and execute multiple projects in parallel


• Strong experience utilizing Salesforce CRM, including creating and managing Campaigns, understanding of Leads vs. Contacts as well as Opportunity management


• Strong experience utilizing Salesforce PRM, including development of MDF functionality, partner Campaign's and proper lead flow, standing up and/or managing Community Cloud groups and a general understanding of partner lead flows such as lead, contact and opportunity rules of engagement


• Experience with email marketing platforms such as Salesforce Marketing Cloud, MailChimp or Marketo (SFMC preferred)


• Excellent writer and communicator

• Experience working in marketing and/or technology


• Excellent communication skills & extremely organized


• Partner marketing/go-to-market experience


• Experience managing 3rd party vendors, agencies


• Experience with Google docs preferred.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our and . As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 238595 when responding to this ad.