Audience Management Channel Marketing Manager

RESPONSIBILITIES:
Kforce has a client in Smithfield, RI that is seeking an Audience Management Channel Marketing Manager.

Responsibilities:
* Audience Strategy & Design: Collaborate with marketing and business partners to understand audience requirements and shape solution for each requested audience, based on what is possible from a data perspective
* Audience Execution & Management: Build single use and scalable, reusable audiences; ensure flawless execution by instituting robust QC checks; Deliver audiences using the appropriate CDP and ensure timely delivery and coordination with channel and business partners

REQUIREMENTS:
* BA/BS degree is required; MBA is desired
* Experience: 5+ years of experience in one or more of the following areas: audience/campaign management, database marketing, customer segmentation, data mapping or customer data platform implementation
* Experience working with data & analytics teams and technology teams to launch innovative marketing for a large and/or regulated company
* Proficient in working with structured databases and fluency in SQL
* Prior hands-on experience with Customer Data Platform (preferred platforms - SimonAI, Twilio Segment); Ability move from planning to hands-on keyboard audience development
* Adept at working with multiple sources of data and identifying the best way to connect data sets
* Knowledge and expertise to partner with Marketing colleagues to design and implement targeted marketing campaigns
* Experience in owned channel marketing, audience management, metadata management and the major marketing platforms (Salesforce (including CRM And Salesforce Marketing Cloud), Adobe, Google, etc.)

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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