Senior AEP/AJO Campaign Consultant

Senior AEP/AJO Campaign Consultant

Remote

GC

UnitedHealth Group (UHG) -Healthcare Domain Client

Updated LinkedIn

:Candidate needs to have more actual and direct experience in streamlining or improving the build/design journeys in the canvas using the audience, conditions, custom actions and templates. They need to actually have hands-on experience doing this role than just knowing how to do it. The candidate needs to have more AEP and AJO expertise other than journey build and email creative.

We are seeking a highly skilled Sr AEP/AJO Campaign Developer to join our team for an opportunity with our client, UnitedHealth Group (UHG). This Consultant will help our client define the necessary business, technology, data, and reporting requirements to support their member engagement migration to Adobe's Experience Cloud. Furthermore, this consultant will lead and execute complex audience segmentation, journey orchestration, and infrastructure design within the Adobe Experience Platform (AEP) environment. This role is instrumental in developing data-driven, scalable customer journeys that enhance personalization and optimize campaign performance across various channels.

Primary Responsibilities

Learn and understand current-state consumer engagement tactics and tools.
Work with marketing managers and other stakeholders to define key requirements to support the migration to Adobe Experience Cloud.
Build, implement, and optimize audience segmentation and journey experiences using Adobe Journey Optimizer (AJO).
Lead infrastructure design and provide solution architecture insights that align with enterprise-level digital marketing strategies.
Contribute to the customization and optimization of the UHG-specific AEP solution, including schema design and advanced use cases.
Design and implement scalable templates and reusable components to mitigate risk and ensure consistency across campaigns.
Navigate complex data scenarios, including many-to-many relationships across audiences, custom actions, and schema elements.
Develop and fine-tune expressions and queries for audience creation, ensuring high performance and precision targeting.
Collaborate cross-functionally with data engineers, marketers, and technical teams to ensure seamless integration and delivery.
Must Have Required Experience:

Total IT Exp- Min, 10 years

Hands-on experience with Workfront as an end user

Proven experience designing and executing journeys within Adobe Journey Optimizer (AJO), with deep knowledge of the journey canvas.
Strong understanding of Adobe Experience Platform (AEP) data schema and segmentation best practices.
Advanced query and expression-building skills for audience creation and optimization.
Expertise in custom actions, character limitations, and scalable template development to minimize errors and enhance reuse.
Proficiency in navigating and narrowing data across many-to-many relationships in large datasets.
Hands-on experience with Hive and Databricks for data exploration and transformation.
Solid understanding of Java syntax and SQL for campaign logic and data manipulation.
Experience working in or with healthcare industry data (especially UHG/Optum) is highly preferred.
Education

Bachelor s degree in technology, related field or equivalent combination of education and relevant work experience.