| REQUIRED SKILLS | . Core Analytical Skills - Advanced proficiency in SQL for data extraction, transformation, and analysis across multiple database systems
- Statistical analysis and hypothesis testing using descriptive and inferential statistics
- Data visualization and storytelling through compelling charts, dashboards, and reports
- Strong analytical thinking with ability to identify trends, patterns, and actionable insights from complex datasets
Analytics & Reporting Tools - Expert knowledge of Google Analytics 4 (GA4) and Universal Analytics for web traffic analysis
- Advanced Excel including pivot tables, VLOOKUP, and complex formulas
- Experience with business intelligence platforms Power BI & Looker
- Knowledge of Google Search Console, Quantum Metric and social media analytics platforms
Business Intelligence & Strategy - Development of KPIs and performance metrics aligned with business objectives
- A/B testing design, implementation, and statistical analysis
- Conversion funnel analysis and customer journey mapping
- Market research and competitive analysis methodologies
Specialized Analysis Areas - eCommerce analytics including sales performance, customer behavior, and product analysis
- Marketing attribution modeling and ROI analysis
- Financial analysis and forecasting techniques
- Customer lifetime value (CLV) and churn analysis
- Web analytics including user experience and conversion optimization
Communication & Collaboration - Creation of executive-level reports and data-driven presentations
- Translation of complex analytical findings into actionable business recommendations
- Cross-functional collaboration with marketing, product, and operations teams
- Stakeholder management and requirements gathering
- Training and mentoring team members on analytical tools and methodologies
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