Salesforce Marketing Campaign Developer

Software Guidance & Assistance, Inc., (SGA), is searching for an E-mail Marketing Campaign Creator for a CONTRACT assignment with one of our premier Hospitality clients in Orlando, FL.
**This position is hybrid- M-W in office, TH & F WFH**

Responsibilities:

• Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. (45%)
• Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it. (15%)
• Proactively test and learn. Analyze past email campaigns for insights and learnings, compare with industry best practices, then share recommendations with greater team and stakeholders. (15%)
• Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results. (15%)
• Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders. (10%)

Required Skills:

• Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree
• Solid understanding of HTML and CSS coding specific to email.
• Experience with email marketing platforms- Salesforce Marketing Cloud, Responsys, Silverpop, Message Gears, Send Grid.
• Knowledge of email testing and optimization approaches.
• Experience working with mobile first and responsive design email templates and strategies.
• Expertise in troubleshooting code to ensure designs render appropriately across all versions
• Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools.
• Advanced proficiency in AmpScript or similar personalization language.
• Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.
• Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
• Proficiency in delivering results within tight deadlines in a dynamic business environment.
• Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
• Ability to self manage time and meet expected deadlines, completing work on time within hours allocated.
• Exceptional attention to detail and commitment to delivering high-quality work.

Preferred Skills:

• Understanding of SQL is a plus but not required.
• Salesforce certifications are a plus but not required.
• Salesforce Marketing Cloud experience preferred.
• Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
• Knowledge and experience with project management tools, Jira preferred.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.