AVP, Head of CAP Marketing Enablement

The Global Head of CAP Marketing Enablement & Insights will unify critical CAP Marketing campaign, digital and analytics capabilities to increase collaboration, leverage and scale in our marketing efforts for CAP. This individual would set strategy and drive the execution of our Campaign Center of Excellence in Manila, our Digital Performance team in Atlanta and NY and our newly established Marketing Operations function, including Marketing Analytics, in NY and Manila to maximize leverage and efficiency within CAP Marketing.

They will also partner closely with Nasdaq's enterprise digital and revenue operations teams to ensure strategic alignment and strong collaboration on realizing the value of our martech and CRM stack as well as harmonization of our CAP and Enterprise measurement and attribution regimes.

Key Responsibilities:

• Lead the development and execution of annual and long range plans to enhance the operational efficiency and impact of CAP Marketing in support of CAP business objectives.
• Collaborate closely with fellow CAP Marketing senior leadership and other marketing colleagues to understand business line marketing needs and objectives to inform organizational design, capacity and technology planning and operational strategies.
• Develop strong collaborative partnerships with Enterprise Digital and Technology colleagues to maximize CAP Marketing leverage through enterprise-wide martech platforms, data and other capabilities.
• Develop strategies and tactics for harmonizing appropriate CAP Marketing-wide functions including campaign execution, martech stack development and adoption and oversee the creation of a unified CAP Marketing metrics and reporting platform
• Work closely with CAP Marketing leadership to ensure executive level reporting suits the needs of individual business lines as well as broader CAP while surfacing actional insights that can fuel ongoing marketing optimization. This includes providing the insights necessary for monthly or quarterly business reviews.
• Develop and manage relevant budgets that reflect CAP Marketing's long term strategic needs.
• Enable operational activities, workshops, training/learning sessions, forums, and opportunities to keep the the larger CAP Marketing team abreast of digital marketing and technological advancements.
• Nurture constructive, collegial relationships with leadership across Marketing, the business and the Enterprise to align strategies, martech investments and processes for maximum leverage and efficiency.
• Communicate progress within and beyond CAP Marketing with clarity, consistency and transparency to ensure strong awareness and understanding of the value we deliver and to help marketers understand how their work is aligned with the business.
• Lead a global team to maximize operational and technological leverage while nurturing talent with a focus on growth and accountability.

Requirements:

• Minimum of 12 years of digital marketing experience, with a focus on marketing operations, analytics and martech.
• Strong technical knowledge of MarTech tools and platforms, including Adobe MarTech stack, Google Marketing Cloud, Salesforce and Marketo.
• Strong knowledge of and experience building marketing analytics and reporting tools.
• Strong leadership skills with experience managing multiple teams and driving team performance.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams and within a large, matrixed organization.
• Ability to work across time zones as part of a multi-cultural and geographically dispersed team.
• Passionate about achieving positive results for the business
• Compelling storyteller with the ability to communicate business value through data to senior management and teammates.
• Experience in accelerating growth in a fast-moving, fluid environment where user experience/customer expectations are changing rapidly.
• Experience in successfully managing senior leadership interactions as well as the ability to collaborate with various stakeholders across the organization.
• Advanced knowledge of digital marketing strategies and digital data architecture and modelling.
• Bachelor's degree in Marketing, Business Administration or related field or equivalent experience; MBA preferred.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.

The base pay range for this role is $142,500 - $237,500. In addition to base salary, Nasdaq provides a generous annual boncommission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq's programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page