*Associate Brand Manager*

Kellton Tech is a full-service software development company, offering end-to-end IT solutions, strategic technology consulting and product development services in Web, SMAC (Social, Mobile, Analytics, Cloud), ERP-BPM, and IoT space Our methodology of inventing infinite possibilities with technology helps us develop best in-class and cost effective solutions for our clients.

Currently Kellton Tech is looking for talented resources for one of our listed client. Below are the position details

Title: Associate Brand Manager
Work Location: Atlanta, GA, USA, 30328

Tenure: 6+ Months (Contract)
Specific Responsibilities
Specific responsibilities will include, but are not limited to:

Brand Management
Accountable for supporting the brand marketing strategies across our leading Baby Gear brands, including Graco and Baby Jogger, to build consumer demand and market share, grounded in deep consumer and market understanding.
Supports the annual brand planning process to create a fully integrated marketing plan and programming utilizing an entire omni-channel approach.
Collects and analyzes market and consumer data to support a category s innovation strategy or specific initiative.
Collects data on market and consumer to support ideation.
Articulates market or consumer trends as well as new technologies applicable to a brand or category with basic understanding of consumer needs
Assists in commercializing innovation projects to drive in-market success
Collaborates on sell story creation for customer facing presentations to support new product launches.
Category Management
Understands key category segment annual P&L targets, consistently identifying opportunities to deliver against the aligned upon target.
Executes against clear objectives for the category and can articulate the category and segment vision for short and long-term success.
Contributes to the delivery of marketing objectives and strategies for the upcoming year including delivery of category segment communications to cross-functional groups.
Familiar with ROI analysis and tracks projects key performance indicators.
Strategy Development & Implementation
Contributes to the overall development of category strategy through targeted POS analysis and consumer research.
Familiar with brand standards and design language and ensures consistency. Acts as brand champion across the business.
Insights & Analytics
Has a general understanding of top consumer trends and insights related to their brand / category
Has a general understanding of the Category landscape, the key competitors and the key customers.
Reports on current and past performance trends for the category, the brand, the competition and the customer
Conducts specifically requested analyses and summarizes key findings.
Understands key brand performance metrics including market performance (Sales, POS, Share, Penetration, etc.), brand health tracker (Awareness (aided vs. unaided), Purchase Consideration, Brand Imagery, etc.) and Brand Perceptor Scores.
Financials
Understands the core financial metrics, including Revenue, GM%, CAPEX, etc. that go into innovation projects and how they are calculated.
Familiar with the concepts behind financial analysis and implications of financial data
Familiar with the key metrics for Corporate Finance (cash flow, EPS, etc.) and financial terms (ex. gross margin, revenue, etc.).
Conducts specifically requested analyses and summarizes key findings.
Key Qualifications:
Four-year college degree.
1-2 years of marketing experience, ideally in brand management, channel management, or consumer insights for a CPG, durable, or professional products company.
Ability to function as a business owner.
Strong background in analytics preferred.

Experience
o Cross-functional project management.
o Strong communication skills, written and oral.
o Proven ability to work on a team.
Proficient in Microsoft Office applications.
Up to 10% travel potential.
Fluent in English.

Apply: Interested candidates can apply with their detailed word formatted resume along with their contact information\availability to raj (dot) sekhar (at) kellton (dot) com Phone 703-5 9 2 .9.1.5.7

Thanks for all your time!