Senior Software Engineer (MarTech)

Project Details

Role : Senior Software Engineer (MarTech)

Location : Charlotte, NC- onsite from Day 1

Duration : 12+ Months

Description
About VLink: Started in 2006 and headquartered in Connecticut, VLink is one of the fastest growing digital technology services and consulting companies. Since its inception, our innovative team members have been solving the most complex business, and IT challenges of our global clients.

Role Overview

The Senior Software Engineer (MarTech) will support integrations between internal lead management systems, data pipelines, and third-party marketing platforms spanning paid media, lifecycle marketing, and call tracking to strengthen and expand marketing technology ecosystem. This individual will join a small collaborative team, working across our entire MarTech stack including Ruby on Rails and Go-based backend services, modern web applications built with Next.js and TypeScript, and cloud infrastructure in Azure.

What You'll Do

• Design, build, and maintain full stack applications and integrations across our marketing technology ecosystem
• Develop and extend backend services written in Ruby on Rails and Go that support lead management, tracking, and data synchronization workflows
• Contribute to modern front-end applications (Next.js, React, TypeScript) that enhance marketing and analytics user experiences
• Integrate internal systems with third-party marketing platforms through APIs, webhooks, and data pipelines
• Implement and maintain robust data flows between paid media, lifecycle marketing, call tracking, and analytics platforms
• Collaborate closely with analytics engineers and marketers to ensure accurate tracking, attribution, and data quality across all digital channels
• Write clean, maintainable, and testable code with a focus on reliability and scalability in production environments
• Monitor, debug, and optimize application performance using modern observability tools and logging frameworks
• Participate in code reviews, knowledge sharing, and architectural discussions within a small, fast-moving team
• Contribute to automation and DevOps practices, including CI/CD pipelines, containerized deployments, and cloud configuration in Azure
• Translate marketing and business requirements into technical solutions that improve lead quality, conversion tracking, and operational efficiency

What You'll Bring

• 5+ years of professional experience as a full stack or backend software engineer, ideally within a data-rich or marketing-driven environment
• Strong proficiency in at least two of the following: Ruby on Rails, Go, TypeScript/JavaScript, or modern React frameworks (Next.js preferred)
• Proven experience integrating APIs, building ETL workflows, or working with event-driven systems that connect multiple platform
• Solid understanding of relational databases (PostgreSQL, SQL Server, or similar) and ORM frameworks
• Familiarity with containerized development and deployment (Docker, GitHub Actions, or equivalent CI/CD systems)
• Working knowledge of cloud infrastructure (Azure preferred, but AWS or Google Cloud Platform experience acceptable)
• Experience designing, testing, and maintaining RESTful or GraphQL APIs for both internal and external use
• Strong understanding of digital marketing concepts such as attribution, campaign tracking, lifecycle automation, and data quality assurance
• Comfortable working with analytics engineers and marketing teams to interpret data and validate end-to-end performance tracking
• Demonstrated ability to debug complex data flows and ensure system reliability across asynchronous processes
• Curious, pragmatic, and collaborative able to balance short-term problem solving with long-term architectural improvement.