Senior Marketing Manager

Description:

• The CRM Campaign Specialist will be responsible for end-to-end setup, QA, and execution of CRM email campaigns ensuring campaign accuracy, audience quality, and continuous process improvement.
• The ideal candidate combines technical proficiency in SQL and campaign automation tools with strong communication skills and a collaborative mindset.

Responsibilities:

• Build, manage, monitor, and optimize campaigns across channels, especially email
• Manage day-to-day campaign operations from design through QA, ensuring flawless execution and on-time delivery.
• Collaborate with colleagues and client-partners to make sure campaign design aligns with goals
• Perform quality assurance testing before activating customer communications
• Write SQL queries, validate data, and troubleshoot issues with logic, workflows, or audience quality to ensure high campaign accuracy.
• Monitor campaigns to ensure deliverability and performance.
• Approach projects with curiosity, integrity, and a focus on delivering measurable results
• Tackle technical challenges with strong analytical and troubleshooting skills to keep campaigns on track.

Duration:

• Contract slated until end of 2026
• No opportunity for FTE conversion at this time

Location:

• Hybrid position in Boston, MA
• 2 days a week onsite
• Not open to fully remote candidates at this time

Must-Have Requirements:

• 5+ years of overall industry experience
• 3+ years Oracle Responsys experience
• 5+ years of hands-on campaign development experience using platforms such as Adobe Campaign Classic, Unica, Oracle Responsys
• Bachelor s degree in marketing, communication, direct mail, digital marketing, computer science or related fields
• Solid experience with SQL (such as SQL Server, SAS, Snowflake)
• Familiarity with HTML and email design principles to collaborate effectively with creative teams
• Strong understanding of campaign flows, relational databases, and backend processes
• Detail-oriented and process-driven with the ability to manage complexity and shifting priorities
• Exceptional communication skills

Nice-to-Haves:

• Adobe Campaign knowledge, Adobe Target knowledge