Senior Marketing Specialist - CRM (Salesforce Marketing Cloud)

Overview

On Site
Hybrid
$110000 - $120000 yr
Full Time
Contract - W2
Contract - Independent

Skills

Salesforce.com
Cloud Computing
Customer Acquisition
Collaboration
Data Storage
Brand
Management
Quality Assurance
Testing
Documentation
Marketing
Retail
Electronic Commerce
Regulatory Compliance
Project Management
Communication
Marketing Communications
Customer Relationship Management (CRM)
Email Marketing
Data Management
Authorization
Artificial Intelligence
Privacy

Job Details

Title: Senior Marketing Specialist - CRM (Salesforce Marketing Cloud)

Location: Northeastern US (Hybrid)
Employment Type: Full Time/perm

Compensation
Pay Range:$110000-$120000/Yrs

Description
Coordinate and develop CRM marketing campaigns for customer acquisition, loyalty, and retention.
Collaborate with internal teams for CRM campaign execution and operations.
Build, test, and execute email journeys and campaigns to deliver multi-touch communications.
Coordinate with stakeholders and partners on campaign development and deployment.
Support SMS campaigns and manage data extensions for effective data storage.
Use data for audience segmentation to enhance targeted marketing efforts.
Ensure communications are accurate and adhere to brand guidelines.

Key Responsibilities
Build and execute CRM campaigns using generic marketing tools.
Coordinate with stakeholders on campaign deliverables and approvals.
Manage data extensions and segment audiences for personalized marketing.
Proofread and ensure accuracy in communications.
Conduct quality assurance of emails for compatibility and accuracy.
Assist with testing of communications.
Maintain campaign documentation and adhere to compliance laws.

Qualifications
3-5 years' experience in a CRM marketing role.
B2C ecommerce experience preferred.
Knowledge of CRM best practices and compliance laws.
Excellent project management and communication skills.
Bachelor's degree in marketing, communications, or related field.

Core Technologies
Generic CRM Platform | Email Marketing Tools | Data Management Tools

Contact Authorization
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Benefits
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EEO Statement
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