Marketing Mix Modeling (MMM) Analyst

Overview

Hybrid
$85 - $90
Contract - W2
Contract - 12 Month(s)
No Travel Required

Skills

Analytical Skill
Data Visualization
Marketing
Python
R
SAS
Microsoft Power BI
Marketing Strategy
Tableau
Data Modeling
Statistical Modeling
Scenario Analysis
Marketing Mix Modeling
Marketing Analytics

Job Details

Marketing Mix Modeling (MMM) Analyst Contract to Hire | Hybrid (Onsite 3 4 Days/Week)

We are seeking a detail-oriented and analytical Marketing Mix Modeling Analyst to join a dynamic marketing analytics team. This role involves developing and implementing MMM models, supporting cross-functional collaboration, and driving data-informed decision-making to optimize marketing spend and performance.

Contract Duration: 12 months (possibility of full-time conversion)

Location: Hybrid 3 days onsite to start, later 4 days onsite

Interview Process: 2 rounds onsite (Hiring Manager + Panel Interview)

What You ll Do:

  • Lead the development and implementation of marketing mix models to evaluate the impact of marketing channels on sales and brand performance.
  • Analyze large datasets to identify trends, patterns, and actionable insights.
  • Partner with cross-functional teams (media, marketing, and sales) to align analytics with business objectives.
  • Present findings and recommendations to stakeholders through compelling reports and visualizations.
  • Conduct scenario analysis and forecasting to support strategic planning and budget allocation.
  • Monitor campaign performance and provide insights for ongoing optimization.
  • Support the creation of dashboards and tracking tools.

What We re Looking For (Top Must-Haves):

  • 2+ years of hands-on experience with Marketing Mix Modeling (MMM) and analytics.
  • Strong client/customer-facing experience with excellent communication & presentation skills.
  • Solid marketing background with deep knowledge of data science, analytics, and business applications.
  • Experience in data modeling, forecasting, and scenario planning for marketing strategy.
  • Proficiency in statistical tools (R, Python, SAS) and familiarity with data visualization tools (Tableau, Power BI).

Preferred Skills:

  • Exposure to machine learning and advanced statistical methods.
  • Knowledge of digital marketing channels and their measurement.
  • Experience in the automotive or related verticals.
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About Acro Service Corp.