Graphic Design - Marketing Specialist

Job Title: Graphic Design -Marketing Specialist

Location: Toledo, OH 43659 (Hybrid)

Duration: 06 Contract Months [Potential for Extension based on performance and project needs]

Working Hours/Model: Monday to Friday 8am to 5pm Hybrid, with Tuesday, Wednesday, and Thursday in the office

Top Skill:

• 8 plus years of experience in Graphic Design and Leading project of various sizes in a cross functional environment

Purpose of The Job:

• The Marketing Specialist - Graphic Design will be a valuable partner with the () strategic marketing and sales teams.
• The primary function of this role is to create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives.
• The role is a mix of strategy and execution on graphic content, involving members of the strategic marketing team, corporate, sales and outside resources.
• This role will be challenged to ideate new and relevant marketing content that drives a best-in-class roofing brand.
• Span of Control: Individual contributor, high cross-functional interaction particularly with Digital Lead and Local Marketing Advantage/Cobranding Sr. Marketing Specialist
• Products Supported: All Roofing Products
• Primary Targets: Contractor, Strategic Marketing
• Reports to: Strategic Marketing Leader

Job Responsibilities:

• Lead and create new and elevated marketing content that drives a best-in-class roofing brand:
• Create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives.
• Create and implement social media content marketing initiatives to drive traffic, engagement, and leads that deliver sales and increase contractor loyalty and advocacy.
• Have a strong connection across strategic marketing teams to create content and optimize the user experience that supports the business objectives.
• Understand the highest impact projects to prioritize requests accordingly. Have a solution mindset that helps drive initiatives to completion that accomplish business objectives using additional resources, if needed.
• Analyze and track metrics to gage success and identify new opportunities and communicate across the internal teams.

Minimum Qualifications:

• Bachelor's degree in graphic design, art or related discipline
• 8+ years of experience of graphic designer experience.
• 8+ years' experience leading projects of various sizes in a cross-functional environment.

Experience:

• Project management skills and understanding how to manage the priorities of multiple stakeholders in a matrix environment, with focus on the delivery of results.
• Familiarity with building materials and construction category applications is preferred.