Overview
Remote
On Site
USD 65,000.00 - 75,000.00 per year
Full Time
Skills
Online Marketing
Return On Investment
Performance Metrics
Optimization
Collaboration
Brand
Messaging
Competitor Analysis
User Experience
Budget
Digital Marketing
FOCUS
Paid Search
ADS
Google Analytics
Google AdWords
Email Marketing
Communication
Microsoft Excel
Data Analysis
Reporting
SEO
Keyword Research
Organizational Skills
Attention To Detail
Management
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for a skilled Paid Search Specialist to oversee and optimize online marketing campaigns across various platforms. This role requires a strategic thinker who can analyze performance data and implement creative solutions to improve engagement and ROI. Based in Lake Forest, California, this position offers an exciting opportunity to contribute to impactful marketing initiatives.
Responsibilities:
Develop and execute paid search campaigns on platforms such as Google Ads to drive traffic and conversions.
Monitor and analyze performance metrics using tools like Google Analytics to identify opportunities for optimization.
Plan and implement email marketing campaigns that align with overall marketing strategies and objectives.
Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital channels.
Conduct keyword research and competitive analysis to enhance campaign effectiveness.
Generate detailed reports on campaign performance and provide actionable insights.
Optimize ad copy and landing pages to improve user experience and campaign results.
Manage budgets for digital marketing campaigns, ensuring efficient allocation of resources.
Stay updated with industry trends and best practices to maintain a competitive edge.
Utilize Excel to organize and analyze data for reporting purposes.
Requirements
Proven experience in digital marketing with a focus on paid search and performance campaigns.
Proficiency in Google Ads, Google Analytics, and Google AdWords.
Strong understanding of email marketing strategies and tools.
Ability to analyze data and generate actionable insights using performance tracking tools.
Excellent written and verbal communication skills to create compelling ad copy and reports.
Advanced knowledge of Microsoft Excel for data analysis and reporting.
Familiarity with SEO and keyword research methodologies.
Strong organizational skills and attention to detail when managing multiple campaigns.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for a skilled Paid Search Specialist to oversee and optimize online marketing campaigns across various platforms. This role requires a strategic thinker who can analyze performance data and implement creative solutions to improve engagement and ROI. Based in Lake Forest, California, this position offers an exciting opportunity to contribute to impactful marketing initiatives.
Responsibilities:
Develop and execute paid search campaigns on platforms such as Google Ads to drive traffic and conversions.
Monitor and analyze performance metrics using tools like Google Analytics to identify opportunities for optimization.
Plan and implement email marketing campaigns that align with overall marketing strategies and objectives.
Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital channels.
Conduct keyword research and competitive analysis to enhance campaign effectiveness.
Generate detailed reports on campaign performance and provide actionable insights.
Optimize ad copy and landing pages to improve user experience and campaign results.
Manage budgets for digital marketing campaigns, ensuring efficient allocation of resources.
Stay updated with industry trends and best practices to maintain a competitive edge.
Utilize Excel to organize and analyze data for reporting purposes.
Requirements
Proven experience in digital marketing with a focus on paid search and performance campaigns.
Proficiency in Google Ads, Google Analytics, and Google AdWords.
Strong understanding of email marketing strategies and tools.
Ability to analyze data and generate actionable insights using performance tracking tools.
Excellent written and verbal communication skills to create compelling ad copy and reports.
Advanced knowledge of Microsoft Excel for data analysis and reporting.
Familiarity with SEO and keyword research methodologies.
Strong organizational skills and attention to detail when managing multiple campaigns.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.