Redpoint Interaction Specialist

Overview

On Site
$50 - $60
Accepts corp to corp applications
Contract - W2
Contract - 12 Month(s)

Skills

Redpoint Interaction
Marketing Automation
SQL

Job Details

Role- Redpoint Interaction

Location- Malvern, PA onsite

Job Type- Contract

  • This role requires a marketing automation professional with direct experience in Redpoint, capable of designing and executing sophisticated omnichannel campaigns.

  • A strong understanding of data segmentation and proficiency in Oracle/SQL are also crucial.

  • Design, implement, and optimize omnichannel marketing campaigns using Redpoint.

  • Manage segmentation, targeting, and personalization strategies.

  • Build and monitor workflows and customer journeys.

  • A/B testing and performance tracking.

  • Hands-on experience with Redpoint tool

  • Knowledge of Oracle/SQL and data segmentation logic

Key Responsibilities:

  • Omnichannel Campaign Management:

  • Design, implement, and optimize marketing campaigns across various channels using the Redpoint platform.

  • Segmentation, Targeting, and Personalization:

  • Develop and manage strategies for audience segmentation, targeted messaging, and personalized customer experiences.

  • Workflow and Customer Journey Management:

  • Construct, monitor, and refine marketing workflows and customer journeys within Redpoint.

  • A/B Testing and Performance Analysis: Conduct A/B tests to optimize campaign effectiveness and track performance metrics to identify areas for improvement.

Required Skills & Experience:

Redpoint Expertise (Hands-on):

  • Demonstrated practical experience and proficiency with the Redpoint marketing automation tool.

  • Data Segmentation Logic:

  • Strong understanding and ability to apply data segmentation principles for effective targeting.

  • Oracle/SQL Knowledge:

  • Familiarity with Oracle databases and SQL for data extraction, manipulation, and analysis relevant to marketing campaigns.

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