Overview
Skills
Job Details
Sr. Digital Product Analyst
A leading organization is seeking a highly skilled Sr. Digital Product Analyst to support their growing Digital Products team. This individual will play a critical role in analyzing user journeys, building data-driven frameworks, and creating impactful visualizations that drive business decisions.
Location: Memphis, TN (Preferred) or Fully Remote
Start Date: ASAP
Responsibilities:
Develop end-to-end measurement frameworks to assess user experiences across various touchpoints and digital channels.
Build and maintain dashboards and visualizations to monitor key performance metrics and emerging trends.
Perform cohort analyses to better understand user behaviors, engagement, and retention patterns.
Translate complex data sets into clear, actionable insights for key stakeholders.
Ensure the accuracy and consistency of data across all reporting platforms.
Required Skills and Experience:Strong background in digital analytics and data storytelling.
Proficient in creating and interpreting complex data visualizations.
Expertise with Adobe Analytics, including reporting, analysis, and tagging best practices.
Hands-on experience conducting clickstream analysis.
Familiarity with leading data visualization tools such as Tableau or Power BI.
Demonstrated ability to identify trends, create audience segmentation strategies, and drive data-informed recommendations.
Preferred Qualifications:Experience working in a fast-paced digital environment.
Ability to communicate complex analytical findings in a clear, compelling manner.
Proven track record of driving outcomes based on data-driven insights.
Strong problem-solving skills, attention to detail, and ability to manage multiple projects independently.
Adaptability to quickly learn new tools, technologies, and methodologies.