Director of Marketing

RESPONSIBILITIES:
Kforce is working with a client in Wexford, PA that is seeking a strategic and results-driven Director of Marketing to lead marketing initiatives and drive growth. This role blends strategic leadership with hands-on execution across B2B/B2C technology and data services. Reporting to the SVP of Sales and Marketing, the Director will shape and execute marketing strategies that elevate brand awareness, generate high-quality leads, and support business objectives.

Key Responsibilities:
* Strategic Planning: Develop and implement marketing strategies aligned with business goals and market positioning
* Performance Reporting: Build concise reporting frameworks to measure funnel attribution, pipeline generation, and ROI
* Brand Management: Strengthen brand through campaigns, thought leadership, and partnerships
* Lead Generation: Drive demand through digital marketing, SEO/SEM, content, email, events, and social media
* Product Marketing: Collaborate with product teams to craft messaging, positioning, and go-to-market strategies
* Sales Enablement: Provide sales teams with tools, presentations, and materials to support revenue growth
* Market Intelligence: Conduct research to inform strategy and product development
* Team Leadership: Build and mentor a high-performing marketing team
* Budget Oversight: Manage budgets and optimize ROI across initiatives

REQUIREMENTS:
* Bachelor's degree in Marketing, Business Administration, or related field
* 5+ years of experience in B2B/B2C marketing, ideally in tech, SaaS, or data services
* Proven success in integrated marketing strategies and customer acquisition
* Strong leadership and team management skills
* Analytical mindset with a focus on performance metrics
* Expertise in digital marketing, automation tools (SFDC, Pardot, 6Sense, Navattic, Kwanzoo, RB2B), and content strategy
* Experience collaborating across sales, product, engineering, and executive teams
* Excellent communication and presentation skills

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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