Overview
On Site
Full Time
Skills
Decision-making
Advanced Analytics
Analytics
Forecasting
Marketing Strategy
KPI
Marketing
Return On Investment
Collaboration
Data Science
Artificial Intelligence
Marketing Analytics
Innovation
Integrated Circuit
Internal Communications
IC
SAP BASIS
Job Details
TIAA is seeking an innovative Marketing Data Scientist to help drive data-informed decision making across our marketing initiatives. In this role, you'll combine advanced analytics with marketing expertise to optimize customer experiences and campaign performance.
Key Responsibilities and Duties
Educational Requirements
Work Experience
Physical Requirements
Career Level
7IC
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices .
Key Responsibilities and Duties
- Audience Analytics: Deepen understanding of TIAA prospects and customers.
- Create capabilities that provide detailed views of audiences and how they are connected to existing marketing efforts.
- Develop predictive models to forecast customer behaviors such as churn, lifetime value, and response rates to inform marketing strategy and improve effectiveness.
- Advanced Measurement: Develop the marketing attribution strategy for key business outcomes to measure the impact of marketing activities on each stage of the customer lifecycle and optimize marketing spend.
- Establish clear marketing KPIs and measurement frameworks.
- Build experiments (A/B, holdouts, and causal inference) to measure the incremental impact of marketing.
- Develop advanced capabilities that combine marketing attribution and MMM for holistic ROI measurement.
- Present data-driven insights and recommendations to senior executives and stakeholders, effectively communicating complex concepts in a clear and concise manner.
- Collaborate with cross-functional teams to implement data-driven solutions.
- Stay up to date with the latest advancements in data science & AI, marketing analytics, and technology trends to dive innovation and maintain a competitive edge.
Educational Requirements
- Bachelor's Degree Required
Work Experience
- 3+ Years Required; 5+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices .
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.