Overview
Skills
Job Details
Consultant from ADVERTISING, MARKETING, OR DIGITAL MEDIA background will be 1st Green flag to consider.
Main Duties and Responsibilities
Lead and evolve the agency s data architecture, warehousing, and ETL/ELT operations.
Oversee data governance, compliance (e.g., GDPR, CCPA), and quality assurance processes.
Lead ad operations strategy regarding trafficking, tagging, ad serving, and pixel implementation.
Partner with client strategy, media, and analytics teams to align data delivery with business objectives.
Manage cross-functional teams including data engineers, analysts, and operations staff.
Own vendor relationships and tool integrations/internal applications (e.g., Snowflake, BigQuery, Salesforce, Datorama, Power BI).
Streamline reporting workflows and ensure data consistency across internal and client-facing dashboards.
Build systems that support real-time insights and campaign performance analysis.
Develop and monitor KPIs to assess data pipeline performance and team efficiency.
Guide strategic initiatives for data automation, AI integration, media mix modeling, and attribution modeling.