Impact Marketing: Adoption Marketing Manager/Designer

Impact Marketing: Adoption Marketing Manager/Designer

Job Description

The Impact Marketing Consumer Marketing Manager can look forward to:

Utilizing their creative and project management skills as they collaborate with our internal teams and marketing agencies to develop and built consumer marketing and B2B marketing campaigns and resources which will be featured on our Impact Marketing client self-service marketing portal

Assisting in the administration of client distributed marketing website (Impact Marketing), maintaining and reporting on client accounts (new user approvals, tracking, user group assignments and client onboarding) and monitoring utilization to identify areas of opportunity for improvement.

Partnering with our internal and external creative teams to produce client support and training resources that are engaging (webinars, office-hours presentations/demos, web-based tools, video vignettes, PowerPoint, GIFs, and more)- Facilitating marketing material approvals and audits in partnership with our Product teams.

Helping to develop and execute B2B client engagement programs including automated email, client webinars and 1:1 outreach (leveraging internal tools like On24/WebEx, HighSpot, eCRM and Outlook) to drive increased usage of our Impact Marketing tool

Becoming a creative problem solver who enjoys helping clients meet their goals and is driven to exceed client expectations in every interaction

Collaborating with marketing, product, and technical resources across Fiserv a great opportunity to learn about multiple areas of the business

Basic Qualifications for Consideration:

6+ years experience on a marketing, graphic design, web development or similar team.

Result Orientation: Ability to juggle multiple tasks and projects with strong prioritization skills (utilizing tools such as WorkFront and Jira), and ability to multi-task; often managing 10+ open projects and ability to prioritize various activities to manage most pressing tasks. Executes more than one activity or task simultaneously and delivers on performance targets/expectations. Strong independent worker that also balances the ability to collaborate well across teams and at different levels. Able to keep internal and external clients informed and up-to-date.

Technical Knowledge: Ability to use summarization and simplification techniques to explain technical concepts in simple, clear language appropriate to the audience. Demonstrated knowledge of Adobe Creative Cloud (Photoshop, Dreamweaver, InDesign, Acrobat Pro). Demonstrated knowledge of HTML and CSS code, including email coding best practices and troubleshooting.

Marketing Knowledge: Basic understanding of marketing principles, best practices and channels (e.g., email, print, digital, and social). And fluency with PowerPoint and Excel (Pivot Tables; Shortcut keys; Functions such as vlookup, goal seek, etc.) to develop and communicate marketing plans and results. Knowledge of email and digital design best practices, success metrics, CAN-SPAM legislation, and ADA (American Disabilities Act) requirements

Analytical Acumen: Inquisitive mindset that approaches situations looking for solutions. Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools (such as Email on Acid and Google Analytics).

Strong verbal and written communication skills. Excellent command of English language required (specifically, writing for digital channels and in email communications and live client interactions.). Experience presenting to clients/stakeholders via online web-based tools and in person at client events and tradeshows.

Bachelor s Degree in Business, Marketing, Communications, or a related field; or equivalent combination of education and experience.

Preferred Skills, Experience, and Education:

Working knowledge of basic web technologies (JavaScript, SQL, APIs, web platforms and browsers, etc.). Enough to support a dialogue of client support.

Interest and knowledge of the B2B and B2C digital space and emerging digital and payment industry trends

Clear thinker, organized, deadline-oriented and strong focus on driving results

Ability to work in dynamic and fluid situations, and effectively navigates through ambiguity

Ability to work with cross-functional teams to help build effective processes

Travel required: up to 10% annually