Website Manager

Website Manager

Responsibilities:

• Overall management of employee intranet and external facing public websites for user access / account management, e-commerce, domain management, content management and select social media channels to promote the company brand and offerings. Work with business units across offices to meet business needs / requirements, ensure proper approvals are acquired and work with IT on technology trends, needs and releases. Manage a team, consisting of a Project Manager and Senior Digital Marketing Specialist.
• Document roadmaps, functionality, navigation, and design for easy-to-use websites.
• Responsible to ensure site functionality, design, and navigation to meet business and user needs; ensure content is kept up to date to deliver timely and quality information both internally and externally.
• Collaborate closely with all related business units and management to understand business needs / requirements and achieve the desired results to improve user experience and extend brand awareness. Ensure proper approvals are acquired from business teams.
• Collect, analyze, and report on Web traffic and visitor behavior.
• Update pages and coordinate content management with marketing and business team members.
• Enhance and grow the organization's web presence through search engine optimization.
• Subject matter expert on best practices for Content Management System.
• Manage domains, including ownership and usage to implement best practices in relation to search engine optimization (SEO). Handle acquisition, termination, and consolidation of domain portfolio.
• Review, analyze, and approve social media posts, schedules, reporting and provide reports on content management, statistics, and traffic to adapt to usage patterns and ensure high visibility.
• Determine social media plans to optimize company presence and lead generation activities on select social media channels.

Qualifications:

• Bachelor's Degree in Marketing, Digital Marketing, IS / IT, or equivalent related discipline.
• 5 plus years of relevant work experience.
• Experience creating clear, easy to navigate, informative, accurate and functional websites.
• Demonstrated success with SEO improvements and related tactics.
• Experience leveraging social media for lead generation and / or branding awareness.
• Familiarity with JavaScript, HTML, SQL, SharePoint, Google Analytics, Sitefinity or other Content Management Systems (CMS).

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